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Old 07-29-2004   #1
garyp
 
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Will MSN To Spend $5 Billion on Search?

From Australian IT

Quote:
MICROSOFT'S internet arm MSN is investing $US5 billion ($7 billion) to create a search revolution where users will be able to pose questions and receive real answers - all without leaving the comfort of the MSN web site and the reach of its advertisers... MSN is predicting search advertising will be worth $US7 billion globally within two years, up from $1.3 billion two years ago. It will generate $40 million in Australia this year, according to Jupiter Research forecasts.

However, Ms Davies said display advertising, including integrated content deals, would remain MSN's largest revenue source. From $4.4 billion in 2002, she predicted they would generate $11.5 billion by 2006, with email advertising worth an additional $1.5 billion. Australian online advertising was worth $236 million last year.

Last edited by garyp : 07-31-2004 at 03:36 PM.
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Old 07-29-2004   #2
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Nice. Scary.

I wonder how that $5bn is split between programming and marketing? 1:9?
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Old 07-29-2004   #3
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Great find GaryP!

There is a saying in Spanish, "con dinero baila hasta el perro". Translates to "with money, you can even get a dog to dance" or something like that.

Oh yes, I'm sure they will have a great search product, but will it be #1? We'll see . . . money can get dogs dancin' but not talking human when you have very powerful competition.
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Old 07-29-2004   #4
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Additional Details

Much more about MSN Search in these articles: Marketwatch.com

Quote:
MSN's search is now crawling, indexing and ranking from more than 1 billion documents with a small team in just 11 months, said Yusuf Mehdi, vice president of Microsoft's MSN Internet unit, during his presentation late Thursday at Microsoft's analyst day.

Mehdi's update on Microsoft's search plans was light on financial details, but big on ideas. "This coming year will be the best years of innovation," he said.

"Search and communications are big opportunities for us," he said. MSN's search handles 2.2 billion search queries a day, he said. That means there's nothing but "wide-open opportunity."
and this News.com article


Quote:
MSN Chief Yusuf Mehdi showed a prototype of the search software to an audience at its annual Microsoft Financial Analyst Meeting here. The technology is designed to quickly look through a hard drive, finding all the matches for a word from within documents, e-mails and even e-mail attachments. The version Mehdi presented also returned Web results on the right side of the page.

The demonstration marked the first time Microsoft has showed off the technology, which Mehdi said would be part of a "service," although he did not offer further details.

Microsoft had been expected to combine Web search with local PC search, but many had anticipated the move would come with Longhorn, the next version of Windows. Mehdi did not give specific details, but said the local hard drive search service would come before that launch.
Just Updated:
A SELECTED list of MS search patents and tech papers that I compile.

Last edited by garyp : 07-29-2004 at 10:31 PM.
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Old 07-30-2004   #5
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What will MSN spend on search?

Mark Mahaney, an analyst at American Technology Research, who is attending the event said that Microsoft has an R&D budget of $8.5 billion, making it hard to imagine the company would spend that much on search

http://cbs.marketwatch.com/news/stor...le&dist=google
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Old 07-31-2004   #6
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>>> where users will be able to pose questions and receive real answers

Is Microsoft looking for Ask.com or Google Answers for its answers ? More like Google Answers, I suppose
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Old 07-31-2004   #7
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Spoke with Microsoft yesterday -- they have no idea where that $5 billion figure is coming from. In the past, they've talked about $100 million going into search, if I recall correctly.
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Old 07-31-2004   #8
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It most likely be an automated approach unlike Google Answers*.



Microsoft Research has published some material about work they have done in automated question answering.

See:
"Web Question Answering: Is More Always Better?"
A 2002 paper.


See:
An Analysis of the AskMSR Question-Answering System"
Another 2002 paper.


*Many public libraries offer FREE virtual reference services where you can conduct a realtime chat with a trained info pro. Of course, you can always call a library with a question.
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