MSN adCenter Pilot Program Opening In US

[rustybrick]

Todd, Oilman, blogged that MSN adCenter is sending out email invites to find participants for the pilot program. The email reads;

As you know, we launched MSN adCenter –our next generation advertising platform — in France and Singapore last month. This was an important first step to delivering our global vision to connect advertisers to consumers in a more meaningful way.

Now, as we prepare to launch the US pilot of MSN adCenter, we need your help in getting your friends and family to apply to participate in the self-service offering for small-to-medium businesses. This pilot represents a unique opportunity for small and medium businesses to be among the first to experience the more powerful tools and wide-ranging benefits of MSN adCenter. Our paid search offering will help advertisers:

- Learn by accessing comprehensive data to plan more strategic campaigns,
- Connect by using advanced demographics to target the right audience at the right place and time, and
- Refine by making meaningful changes on the fly with features for greater flexibility and control.

If you know a business-owner who would be interested in advertising their business on MSN Search, please forward this email to them and encourage them to apply to participate in the US Pilot by completing our online registration form at http://advertising.msn.com/adCenterPilot/89621.asp.

Please note that entry in the US pilot is by invitation only. We will select participants on a rolling basis from those you refer and who express interest. During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.

I hope that you will support this important initiative by sharing this information with your friends and family. We look forward to serving their advertising needs and gathering their valuable feedback on our products and services.

thanks,

Yusuf

[bhartzer]

Finally--it's about time we had another real player in this industry. I look forward to more competition for clicks. Ever since Looksmart left MSN it's really been a game between YSM/Overture and AdWords.

I'm impressed with what adCenter has to offer, especially with the ability to target certain demographics.

[Chris Bernard]

When will this be up in the U.S.; originally supposed to be up in mid Oct. But I think there is a delay - any word? Thanks a million!

[Jenstar]

I also got the "Friends & Family" email from MSN, and as far as I know, it is still on for this month.

[garyp]

MSN's "Invite Only" adCenter Pilot Officially Launches in the U.S.
http://blog.searchenginewatch.com/blog/051018-211715

[szetela]

Within the next 48 hours we'll launch our newsletter for adCenter beta testers - stay tuned...