Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 09-27-2005   #1
andrewgoodman
 
andrewgoodman's Avatar
 
Join Date: Jun 2004
Location: Toronto
Posts: 637
andrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to all
Google AdWords Advertisers must have Google Accounts to log in?

I'd be interested to hear what people think of the following. It strikes me as pretty strange, if you think about it.

A business to business relationship being mixed in with a B2C portal login? Microsoft and Yahoo aren't trying to link advertiser accounts to MS & Yahoo portal logins, I notice.

Will there be a hue and cry about it? Or just puzzlement?

Announcement below:

--

Why is Google asking me to update my AdWords login?

Soon, we'll be changing our AdWords login system to Google Accounts. We're doing this to help increase your security and make your life simpler with one email and password. A Google Account lets you access multiple Google services (such as AdWords, Froogle, Google Groups, and more) with a single email and password.

You'll soon be able to update your login any time before Jan. 15, 2006, through your account. Here are some things to consider when updating your login:

* Your login is the only thing that will change. All your account information - such as billing and campaign details - will remain the same.
* We recommend you don't share your Google Account with other users in order to safeguard your information.
* If you already have a Google Account, you can use it as your new AdWords login. You might already have a Google Account if you use Gmail, Google Groups, Google Alerts, Froogle Shopping List, Personalized Search, Personalized Homepage, and Google Answers.
* If you currently share your AdWords account with other users, each user will be asked to create their own Google Account when they sign in. You can also send each person an invitation to make the switch.
* After you choose your new Google Account, you'll still be able to sign in to AdWords at adwords.google.com. In addition, if you choose a Google Account that you use for your other Google services, you'll be able to move back and forth between accounts - without having to sign in and out each time.
andrewgoodman is offline   Reply With Quote
Old 09-27-2005   #2
I, Brian
Whitehat on...Whitehat off...Whitehat on...Whitehat off...
 
Join Date: Jun 2004
Location: Scotland
Posts: 940
I, Brian is a glorious beacon of lightI, Brian is a glorious beacon of lightI, Brian is a glorious beacon of lightI, Brian is a glorious beacon of lightI, Brian is a glorious beacon of light
For some reason the only words that come to mind are "user tracking".
I, Brian is offline   Reply With Quote
Old 09-27-2005   #3
Chris_D
 
Chris_D's Avatar
 
Join Date: Jun 2004
Location: Sydney Australia
Posts: 1,099
Chris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud of
Smells like MS Passport gone out of control, doesn't it?

"Create your sign in credentials (e-mail and password) once, then use them everywhere on the Microsoft Passport Network. You can even set the site to remember your credentials for you! Use the Passport Network to sign in to MSN Messenger, MSN Hotmail, MSN Music, and other sites and services!"

Good call Andrew - combining the 2 - a private individual's Gmail account and a Publically listed company's Adwords account - looks just like a recipe for a security disaster.....
Chris_D is offline   Reply With Quote
Old 09-27-2005   #4
dannysullivan
Editor, SearchEngineLand.com (Info, Great Columns & Daily Recap Of Search News!)
 
Join Date: May 2004
Location: Search Engine Land
Posts: 2,085
dannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud ofdannysullivan has much to be proud of
I'm OK with it. I was kind of tired of having three different logons, adwords, gmail and everything else. Now I can have just two, gmail and everything else. Maybe one day they'll fix it so I can have my gmail account united, as well.

Having said that, I can also see that it woudl be nice to have the option to keep advertising separate. I'm betting this is all united around a common email address. So if you changed your email address on your advertiser account, would that escape things?
dannysullivan is offline   Reply With Quote
Old 09-28-2005   #5
Vural Cifci
Member
 
Join Date: Jul 2004
Location: Chicago, IL
Posts: 45
Vural Cifci has disabled reputation
Sub Google Accounts

I wonder how this will work for MCC users. How are they going to consolidate all accounts under one account. I may have to sign in using agency login and out everythime I login to MCC and check my gmail since my personal account is different than the agency account. It would be great if Google lets users add alias username or add other google accounts under their main login.
Just an idea.
Vural Cifci is offline   Reply With Quote
Old 09-28-2005   #6
andrewgoodman
 
andrewgoodman's Avatar
 
Join Date: Jun 2004
Location: Toronto
Posts: 637
andrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to all
I understand the concept of unified logins. For example, I recently linked my Flickr login to my Yahoo account and am very pleased with the convenience of moves like that. Some years ago, Yahoo did a better job of integrating their portal than MSN did -- huge advantage went to Yahoo.

But advertisers shouldn't be treated the same as "users." Some advertisers spend millions of dollars. There's no explicit security risk or inconvenience if you handle it right as an advertiser, but I would think that a basic degree of respect for such an important business relationship would mean a separate identity for the advertiser account. Optics matter.

It's a slippery slope towards a complete disregard for privacy.
andrewgoodman is offline   Reply With Quote
Old 09-28-2005   #7
eWhisper
Member
 
Join Date: Dec 2004
Location: Chicago
Posts: 42
eWhisper is on a distinguished road
Have to agree with Andrew on this one.

Even without the business reference (which I agree with completely), if everyone makes me have a different email address login - doesn't that really defeat the point of a central point of contact - i.e. my OWN email address?

I can't use my gmail for MSN or vice versa. And with all the other logins, if everyone made me have my own it just gets unwieldy. Right now I need several dozen email accounts. None of these are actual accounts, they just autoforward - but it's a pain to organize, and this won't make it any easier.
eWhisper is offline   Reply With Quote
Old 10-20-2005   #8
giubany
Search Engine Optimization Book.com
 
Join Date: Oct 2005
Posts: 12
giubany is on a distinguished road
Google Login

I believe it all has to do with their future statregy. There are two reasons I believe Google is doing this. One to make it easier for users to access different accounts as they expanding on their services, and the other reason is quite interesting. Google seems to be going towards the mobile industry. Why? Because most people in the world have mobile phones. What does this mean? It means that people can be billed for internet transactions through their mobile carrier. Just think about how many people in the world have credit cards, and how many have mobile phone, hmmm makes sense. I believe this is the answer to monetizing users online. I don't know if anyone noticed that Google now asks for your mobile phone number for future services. Also Google encourages people to create webpages compatible with cells. Example, Mobile Site Maps.

Any thoughts? Quite interesting?
giubany is offline   Reply With Quote
Old 10-20-2005   #9
AdWordsRep
AdWords Customer Advocate
 
Join Date: Jul 2004
Location: Mountain View, CA
Posts: 747
AdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud of
Glad to see this thread at the top of the page again, as it gives me a chance to point to an Inside AdWords blog post that speaks to concerns raised in the thread earlier.

Please see the Google Accounts for AdWords post which, as I write, is at the top of the page here: http://adwords.blogspot.com/

Since another topic may well be posted in the near future, here is a permalink too: http://adwords.blogspot.com/2005/10/...r-adwords.html

I hope this will set some minds at ease. And, as always, I'm happy to pass feedback along to the proper teams.

AWR

Last edited by AdWordsRep : 10-20-2005 at 04:52 PM. Reason: Fixed italics
AdWordsRep is offline   Reply With Quote
Old 10-31-2005   #10
Christine
Member
 
Join Date: Aug 2004
Posts: 14
Christine will become famous soon enoughChristine will become famous soon enough
I'm trying to be open minded about this, but I have to agree with Andrew, this screams of privacy invasion.

AWR, I read the section on "Inside Adwords" you referenced and didn't find it particularly enlightening or comforting. Any possibility this could be made optional rather than a forced migration?

Maybe we ought to do a poll and get a barometer on how users feel about this change being imposed on us.
Christine is offline   Reply With Quote
Old 11-01-2005   #11
AdWordsRep
AdWords Customer Advocate
 
Join Date: Jul 2004
Location: Mountain View, CA
Posts: 747
AdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud of
Quote:
AWR, I read the section on "Inside Adwords" you referenced and didn't find it particularly enlightening or comforting. Any possibility this could be made optional rather than a forced migration?
Christine, while I'm not a decision-making for this 'migration', I'll be happy to pass your feedback on to the right folks. Consider it done.

As a general aside, there was also second post on the Inside AdWords blog that offered additional tips and best practices for a variety of advertiser scenarios. It may be found here:

http://adwords.blogspot.com/2005/10/...r-adwords.html

AWA
AdWordsRep is offline   Reply With Quote
Old 11-07-2005   #12
maildeepak
www.cdkhosts.com
 
Join Date: Jun 2005
Location: Bangalore, India
Posts: 30
maildeepak is on a distinguished road
how do i loginto adwords a/c usng gmail id

i had opened adwords a/c long ago even though i am using it now only. recently when i went into my adwords a/c it asked for migration and i honestly dont remember now what i gave there...

now the problem is when i try to loginto adwords a/c using gmail id it is not logging in bcos gmail id password has only 6 characters agains my adwords a/c p/w has 7 characters(6c+1n) which was a must at that time.

will this create any problems for me in the future. how do i rectify the mistake that i may have done?

regards,
deepak

Last edited by maildeepak : 11-07-2005 at 07:56 AM. Reason: for typos , ;)
maildeepak is offline   Reply With Quote
Old 12-08-2010   #13
rdrabkin
Member
 
Join Date: Aug 2006
Posts: 6
rdrabkin is on a distinguished road
Re: Google AdWords Advertisers must have Google Accounts to log in?

Sort of reminds me of ...ever tried to log into Microsoft Adcenter using Chrome? "Unsupported Browser Try Another One!"
rdrabkin is offline   Reply With Quote
Old 12-10-2010   #14
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Google AdWords Advertisers must have Google Accounts to log in?

RD - logins have become a nightmare across the board.

How many social accounts do you have? Per company you represent? For each product line? For your own personal use?

Microsoft has definitely struggled with the multiple user account issue.

Hotmail, Live, Adcenter, Forums, Developers, Beta... it goes on and on. But at least you can understand how MS got there, they had legacy accounts with millions and millions of people and changing this around and understanding how their customers would need and use logins for a variety of seemingly unrelated services was difficult to envision and thus plan for.

But Facebook - Now what the hell are they thinking? My business account must be tied a personal account? Call HR we just decided to have a product manager use his public and personal Facebook profile as the account to promote our multi-million dollar widget maker. And don't worry that he plays smurfsville and has pictures of himself drunk and facepainted by laughing frat brothers...

Facebook and other "newcomers" have no excuse. Business use, agency accounts and multi-user accounts in general should have been planned for and built into their system.
Discovery is offline   Reply With Quote
Old 12-10-2010   #15
bhartzer
Search Engine Optimization, Search Engine Marketing Expert
 
Join Date: Jun 2004
Location: Dallas, Texas
Posts: 534
bhartzer has a spectacular aura aboutbhartzer has a spectacular aura aboutbhartzer has a spectacular aura about
Re: Google AdWords Advertisers must have Google Accounts to log in?

Quote:
How many social accounts do you have? Per company you represent? For each product line? For your own personal use?
I actually have a spreadsheet in order to keep up with it all. Most are typically the same email address that I use (about 3 or 4 of them), though. I probably should keep a separate password, though.
__________________
Bill Hartzer is an SEO expert based in Dallas and has been practicing organic SEO since 1996. See BillHartzer.com.
bhartzer is offline   Reply With Quote
Old 12-11-2010   #16
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Google AdWords Advertisers must have Google Accounts to log in?

Yes, certainly we all have a way of keeping track of the accounts. However the platform should recognize the needs of agency or business users and create a single login to manage multiple accounts and or sub-accounts.
Discovery is offline   Reply With Quote
Old 12-14-2010   #17
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Google AdWords Advertisers must have Google Accounts to log in?

they do have the MCC accounts
__________________
Bruce Gillmer - MTV EMA
AussieWebmaster is offline   Reply With Quote
Old 12-15-2010   #18
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Google AdWords Advertisers must have Google Accounts to log in?

Aussie, FB has MCC accounts now?

Well I guess I'm not surprised I missed that. I think facebook is a great social media service but advertising there has been less than rewarding.

Set up, interface, editorial, reporting, it was all a big hassle. For the types of services we market it just turns out that this is looky lu traffic, nobody serious. And that truly is what facebook is, millions of casual viewers that stumble across your ads and offers with very little intent or motivation to take action. If the avg. CPCs were pennies it may work, but they are on par with Google for our keywords and that just doesn't fly.

I will be very excited to see them evolve into a major advertising platform and then perhaps Google with purchase them for a Gagillion dollars. Or whatever 1000x a Groupon purchase would equal.
Discovery is offline   Reply With Quote
Old 01-13-2011   #19
expertsguy
Rocket CPA
 
Join Date: Oct 2010
Posts: 33
expertsguy is on a distinguished road
Thumbs up Re: Google AdWords Advertisers must have Google Accounts to log in?

hello ,
yes you have a google account.so you have to start that.But with from Google AdWords advertising, you can do exactly that – right NOW.
…Yet most people find out that this is much harder than it sounds!

A day or two after you start out, your keywords get disabled, your ads are disapproved, and you’re disappointed to have to pay $1 or $2 or $4 or more per click for popular search-terms.
expertsguy is offline   Reply With Quote
Old 01-13-2011   #20
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Google AdWords Advertisers must have Google Accounts to log in?

Yes, a Facebook Ad campaign rollout looks like this:
Get over the initial shock that you have to associate a business account with a personal profile...?

You decide to translate your campaigns from Google to Facebook.
You spend a number of painful hours creating transforming your existing campaigns into Facebook using their antiquated interface.

You struggle to figure out that you can hardly exclude anyone or anything from running your ads. Apps, phones, browsers it goes out to everyone.

You think, well hell it's a ton of traffic, let's give it a try.
A day later you rip through your budget faster than a gnats breeding cycle.

The next day you get a message stating your ads have been disapproved.

You can't find any reason why they are disapproved or how to resolve it and you don't care because...

You're no longer going to advertise there.

I say all this a bit tongue in cheek. Facebook can be fantastic for the right products and services and if you have the proper strategy to work with their members. However, if you think you're simply going to move campaigns over from Google and receive similar types of user interactions and results/conversions at Facebook you are in for a very rude awakening.

In two words it comes down to:
Consumer Intent

Google people are pro-actively seeking
Facebook people are wandering and killing time.

I have high hopes for Facebook and I am cheering them on from the sidelines. I can't wait to have a product that is appropriate for their user-base. Working on a do it at home Teeth whitening product made from salt, soda water and bleach right now
Discovery is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off