Adwords Keyword Type Modifications

[B-Double-U]

All I have to say is WOW

https://support.google.com/adwords/b...answer=2537522

Google is now changing the way they handle the EXACT and PHRASE match keywords to include what THEY think are best for us!

<sarcasm>How kind of them</sarcasm>

Then they have the audacity to state the following:

"broaden your reach to customers who search for close variants of your keywords, while still having more precise control over which search terms trigger your ads."

and

"With our improved exact matching and phrase matching, you can better target your ads, helping to improve your clicks and impressions."


I like how they left out the term "Relevancy"

Please, someone tell me how THAT works?

I choose Exactly what I want
They toss in things that are NOT relevant
and somehow this is an INCREASE in control???

Isn't this the exact reason that Broad, Modified and Phrase match exist? So we can include variations .

[AussieWebmaster]

yeah all they seem to do is create ways to take more of our money