Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 04-18-2012   #1
B-Double-U
Member
 
Join Date: Mar 2005
Location: Arizona
Posts: 159
B-Double-U will become famous soon enough
Adwords Keyword Type Modifications

All I have to say is WOW

https://support.google.com/adwords/b...answer=2537522

Google is now changing the way they handle the EXACT and PHRASE match keywords to include what THEY think are best for us!

<sarcasm>How kind of them</sarcasm>

Then they have the audacity to state the following:

"broaden your reach to customers who search for close variants of your keywords, while still having more precise control over which search terms trigger your ads."

and

"With our improved exact matching and phrase matching, you can better target your ads, helping to improve your clicks and impressions."


I like how they left out the term "Relevancy"

Please, someone tell me how THAT works?

I choose Exactly what I want
They toss in things that are NOT relevant
and somehow this is an INCREASE in control???

Isn't this the exact reason that Broad, Modified and Phrase match exist? So we can include variations .
B-Double-U is offline   Reply With Quote
Old 04-18-2012   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Adwords Keyword Type Modifications

yeah all they seem to do is create ways to take more of our money
__________________
Bruce Gillmer - MTV EMA
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google AdWords Announcement: Keyword Evaluation Changes Jeff Martin Google AdWords 2 07-18-2005 08:08 PM
Microsoft Directory Profitabliltiy Estimate krisval Other Search Engines & Directories 10 07-03-2005 07:51 PM
Am I being penalized by google or what? Red banana Search Engine Optimization 4 12-24-2004 05:36 AM