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Old 11-17-2011   #1
JasonK
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Question Need to prune low quality score keywords?

I have a few campaigns with some keywords with low quality scores that between their placement and low search volume rarely if ever get clicked.

Is there a pressing need to prune these out (ie. what is the adverse effect of leaving them in)--with limited time I have been focusing on my more important and high volume keywords with the thought of either doing something to raise the quality or removing these "eventually."

TIA.
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Old 05-24-2012   #2
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Re: Need to prune low quality score keywords?

using negatives can help with this alot
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