Google Adwords is it worth ?

[SEORockStar]

Hello everybody , im thinking to join Google Adwords program and do u think its worth to join it.
Looking for your suggestions.

thanks

[AussieWebmaster]

buying search traffic is profitable when done right - the Google Adwords Professional program is good and to pass shows you know adwords

[AdWordsRep]

Hello everybody , im thinking to join Google Adwords program and do u think its worth to join it.
Looking for your suggestions.

I would say that the answer depends on what your goals and intentions are in using AdWords, and whether or not you have then time and interest to devote to learning how AdWords works - as it is a program of some depth and complexity.

To set reasonable expectations, it is rare first time advertiser (in my opinion) who starts making a profit from their advertising immediately. I would also say that this is particularly true if you are not advertising your own business, but are thinking of becoming an 'affiliate' marketer.

Usually, this will take some time, and some money invested. How much time and money it will take is largely dependent upon how much attention is given to both learning the AdWords program and them managing the account once it's running.

If I were to summarize how well AdWords will work for a new advertiser in a very straightforward way, it would be like so:

* Advertisers who expect to very quickly set up their account and then forget about it - and who do not have either the time or interest to really learn how AdWords works - will almost certainly be disappointed in their success.

* Advertisers who make only a moderate effort will likely see moderate success at best.

* Advertisers who take advertising with AdWords very seriously, who spend a substantial amount of time learning the nuances of how it works, and who spend a lot of time managing their account, experimenting, learning from the results of those experiments and then updating their account, tracking their Return on Investment (ROI) using the free tools available from AdWords, etc can find AdWords to be an exceptionally effective way to send highly qualified potential customers to their site.

AWR