How do they do that?

[dstoltz]

My wife is a Real Estate agent - I'm a web dev guy....I'm pretty well versed in SEO/SEM but I know of a company that does something, and I'm not sure how...

They charge my wife $75 per month for ONE keyword phrase (4 words). If you enter that phrase EXACTLY on Google, her site comes up #1, every time - and NOT as a sponsored link, as an ORGANIC link....!

I know they charge more for "better" keywords, etc.....

Now, how are they doing that? Since it's NOT a sponsored link, it's not PPC/Google Adwords.....I didn't think Google had "Paid Inclusion"....

What's going on?!? How are they doing that??!!??

Any ideas??

Thanks!

[AussieWebmaster]

what is the 4 word term and have you checked it for results on others searches outside your area

[dstoltz]

Actually, it was a 5 word term:
"lehigh valley homes for sale"

Any variation in the words, she wouldn't come up at all...

She no longer comes up, since she stopped paying them....

[AussieWebmaster]

did you track how many times people used that keyword to get to site?

[dstoltz]

No, I didn't....at the time, I thought she just fell for some slick marketing....but in hindsight, I'm wondering how they did it.

She never did get any sales from it - but traffic, I'm not sure.

I guess it's not possible - my memory must be in error - it must have showed up in the sponsored links - but I'll be darned if I don't remember it in the organics....

Oh well....I guess I'll never know....

[AussieWebmaster]

if they used such a long tail in a few links and it is in your title tag of home page and gets pointed to from your other pages it will get reinforced for the specific term

[jag]

The term should be high bid sponsored link, which displays above organic listings and not at the right side or an organic manipulation as I heard some, which I don’t believe still