Keyword tool

[roligan]

When I search for

1) EURO MORTGAGES (broad match) for English speaking/All territories I get 1,000 search on average.

2) EURO MORTGAGES (broad match) for English speaking/France I get 1,900 search on average.

How is it possible that 2 can be higher than 1 since 2 should be part of one?

Probably a dumb question

[AussieWebmaster]

most probably more are doing it like 1 and bids are higher... doing later gets you more as you are more specifiuc and your QS etc might be better

[roligan]

That answer makes no sense to me. Keyword tool shows how many people search for a keyword/keyword phrase. If there are 1,900 English speaking people searching for it in France then there should be at least the same or more worldwide.

What am I missing?

[AussieWebmaster]

If you scroll over the magnifying glass at the right of the keywords - does it say you are not appearing for certain terms in the larger campaign?

[kg84]

Originally Posted by roligan

That answer makes no sense to me. Keyword tool shows how many people search for a keyword/keyword phrase. If there are 1,900 English speaking people searching for it in France then there should be at least the same or more worldwide.

What am I missing?

I have found the info the keyword tool gives as pretty inaccurate. While these are "estimates" that the tool provides, I have seen many results that do not make sense, like you are seeing.

I find the tool useful for discovering phrases I have missed and that's it.