Is there any report / white-paper on trust and conversions on brand terms v generics?

[AzamMarketing]

I have a task which I have to compete by tomorrow and, as it's a Sunday, can't get hold of anyone

Is there any report which (a) delves into the trust that people have in a brand and therefore brand related PPC terms (b) provides statistics on conversion rates on brand terms v. generic terms?

I have spent an hour looking around to no avail.

Thank you very much.

[AussieWebmaster]

http://www.rimmkaufman.com/rkgblog/2...duct-category/
http://marketing.about.com/od/brands...d_Strategy.htm

http://www.clickz.com/showPage.html?...ts/brand/brand
http://www.bizreport.com/2007/03/bra...vertising.html

[AussieWebmaster]

http://searchengineland.com/070327-081415.php

[AzamMarketing]

You are life saver. Those were gems. Thanks so much.