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Old 09-09-2004   #1
SearchPrincess
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Has there been any talk of MSN creating it's own PPC?

Now the MSN is moving towards its own search engine, I'm wondering if there has been any talk/rumors about MSN leaving the Overture network and creating their own PPC service?
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Old 09-10-2004   #2
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MSN has a longterm contract with Overture and I don't think MSN will be ready for 5 years to try that... they are having problems with the system according to a recent article at EWeek.
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Old 09-10-2004   #3
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I think MSN is far more likely to buy an existing PPC outlet rather than to create their own. And I wouldn't be surprised if it happened as soon as next year.

Last edited by Lex : 09-10-2004 at 12:20 PM. Reason: grammer
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Old 09-10-2004   #4
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Quote:
Originally Posted by Lex
I think MSN is far more likely to buy an existing PPC outlet rather than to create their own. And I wouldn't be surprised if it happened as soon as next year.
Though they may buy someone... it's the integration that would take a little time. I still see 5 years... but will be glad to call you the Seer if it happens next year Lex
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Old 09-10-2004   #5
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I don't think MSN will buy any of the other PPCs - unless you are thinking of Google or Yahoo/Overture. The other ones on the market, in my believe, do not live up the qualities MSN would be looking for.
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Old 09-13-2004   #6
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Quote:
Originally Posted by Mikkel deMib Svendsen
The other ones on the market, in my believe, do not live up the qualities MSN would be looking for.
I agree. I believe Microsoft would look for a way to build on what is already out there, and take it further - or in a slightly different direction.
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