Feedster Preps Paid RSS Links as Ads Expand
the popular weblog and RSS search tool, will add "sponsored links" into RSS feeds of search results. Non-commercial users can have the ads removed by paying an annual $10 fee.
The search engine for Weblogs and syndication feeds on Monday will announce an expansion of its advertising program that will include the use of contextual advertising from Kanoodle Inc. in its feeds.
By pushing into RSS advertising, Feedster is joining a still-nascent field and is one of the first blog search engines to embrace it. Trade publishers and some blog sites, including eWEEK.com, have already begun incorporating advertising links within their syndication feeds.
A series of startup companies, such as RSSAds and Pheebo Inc., also are designing ad networks for blogs and syndication feeds. MessageCast Inc., whose LiveMessage service broadcasts opt-in marketing messages on real-time networks such as instant messaging and SMS, in July said it plans to expand the service to RSS.
Feedster's main competitor, blog search engine Technorati Inc., has added sponsored listings alongside its search results, but its top executive said it has no plans to extend those into its RSS feeds.
A bit more in this story from Clickz:
"There are some targeted campaigns, particularly around the elections and politics. We can get paid pretty good money for political ads," said Scott Rafer, CEO of Feedster. "That will probably be the biggest moneymaker over the next few months."
Feedster says it has been incorporating an image file into every item in every feed since mid July, which enables it to track how many ads are viewed. Tracking ad delivery has been one of the challenges faced by RSS advertising pioneers.
"We can tell the difference between human reads and machine reads," said Rafer.