Ad Policies Summed Up

[rustybrick]

Google's ad rules complex, controversial Documents reveal details about what popular search engine accepts, rejects

Some of Google's policies:

-- Ads bashing politicians are rejected.

-- Abortion ads can't refer to religion.

-- Scientology ads are given extra scrutiny.

-- Hacker sites and spam software aren't allowed.

-- Online pharmacies must be certified.

[AussieWebmaster]

Don't forget gambling sites... online casinos were banned though there is an interesting person advertising for online casinos but his site is just a list of affilaite casino's online that the guy makes money from.

[islandman]

they are not effective nor efficient in their ban of gambling sites, there are a lot of loopholes and what happens is unfair business practice. I for example lost a lot of revenue because I have been targeted, my listings disabled.. but evryday there are tons of ads for online gambling

"online casino"
"online poker"
"sports betting"

[Andy]

If you can't beat them, why not join them?

Can't take more than a few hours to put one of those 'casino beware sites' with their shady affiliate links.

[OptimizeOnline]

... or perhaps it's simply a case of putting on a pink tutu and gate-crashing the synchronised diving event at the Olympics to promote your online casino!

[AussieWebmaster]

Originally Posted by OptimizeOnline

... or perhaps it's simply a case of putting on a pink tutu and gate-crashing the synchronised diving event at the Olympics to promote your online casino!

Now that is a great guerilla marketing method...

[seomontreal]

You can bid on typos of words, but you cannot incorporate typos into your ad.

So if you write a dynamic headline for words related to coffee for example, you must create a separate adgroup with a hard coded ad with no typos, and target the typo coffe (you'd be surprised at how popular that word is!) in this adgroup as opposed to an adgroup with a dynamically generated headline.