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SEM + TV Ads case

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01-31-2006

Mauricio

Member

Join Date: Jul 2005

Location: São Paulo - SP - Brazil

Posts: 5

SEM + TV Ads case

Hi all,

I have heard of a real case about SEM and TV Ads Campaign.

SEM was used to measure the TV ads campaign success, as the results concerning searches and clicks (in sponsored links) were compared before and after the TV ads were launched.

Does anyone know anything about that?

Thanks!

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