Jaw dropping time. Gary posted this
summary of how FTD has replaced (fired?) its head of marketing for failing to do more with search. Wow. I guess that will get search marketing some respect in the mix, if you're likely to lose your job over not doing enough with it! From the DMNews article
The consumer business's order growth for the 2005 Christmas season was below expectations [because of] our decision not to pursue high-cost order volume associated with online search," FTD president/CEO Michael J. Soenen said in a statement. "In anticipation of continued competitiveness in the online search environment and to better manage the consumer segment business going forward, we have made management changes within this segment including the replacement of our head of marketing."