Dynamic PPC in Movie Results

rustybrick · #1 01-16-2006

Gary has a wonderful find on See Various Categories of Sponsored Ads on Yahoo Movies Pages Without Having to Reload the Page.

I call this the AdLinks of Yahoo but a tad cooler.

Jenstar · #2 01-16-2006

Gary blogging about these reminded me of some cool ContentMatch ad units I saw over Christmas and forgot to write about.

They consist of two ads, keywords (similar to ad links) to change the ads within the ad units, as well as an image related to the ads.

The various screenshots are on my blog here.

incrediblehelp · #3 01-17-2006

I blogged about these "hotlinks" showing up in Yahoo IM as well a couple of weeks ago:

http://www.jaankanellis.com/yahoo-im-hotlinks-keywords/

Is anyone else seeing them there?

Jenstar · #4 01-17-2006

That is actually their Y!Q program that you are seeing. They did add it to Yahoo messenger as well.

The results you see pop up in the boxes are not paid ads, but search results from the web as well as related links to articles/resources within the Yahoo portal network.

incrediblehelp · #5 01-17-2006

Jenstar, I wonder what keywords trigger it? Just movies or what else?

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