"The links have been dropped"
Ok, and here I was thinking I was insane as I was reading and trying to understand what links you guys were referring to.
"Sites of the stature of Yahoo [as an example] are "trusted" and quite rightly are held to higher standards than us back bedroom boys."
Totally agree. I read this whole thread with interest. While Yahoo may have the ability, it doesn't mean they should. Crossing that line is a serious issue. And it's one they should think heavily on, because there is heavy damage to be had there. The SE's rely on their "reputations" with the surfing public for market share. Any damage to their reputation for being an "honest, upstanding and impartial" engine (light tone of sarcasm) is not something they'll easily bounce back from.