Are Non-Regional Ads "Dummy Bidders" At Google When Regional Results Are Selected?

[Chris_D]

Google undermines such cleaverness by not giving priority in Adwords to exact matches over broad matches

If it did - don't you think everyone would switch their campaign strategy to exact match?

It ranks by CTR and bid price. Work on those.

I wouldn't have thought that the CTR for competitor ads (that are being shown for basically irrelevant searches) would have a very high CTR?

Alternatively - maybe your bids could be out of touch with the market price?

[glengara]

As another "regional" user I can sympathise with GAustralias' POV, and when AW first started I assumed G would determine ad relevance, not the advertiser...

[GAustralia]

I wouldn't have thought that the CTR for competitor ads (that are being shown for basically irrelevant searches) would have a very high CTR?

As I pointed out when a compeitor uses Broad Match, in some instances their Adwords are very relevant and they get clicks, in some instances the Adwords appear for irrelevant search requests and they get no clicks. Overall, the Adwords get clicks and in the areas where the Adwords are irrelevant -- these never go away.

GAustralia

[GAustralia]

For those of you who say I can't change Google (1) Exact Match Adwords, 2) stop flooding regional search with clearly nonregional offers), or challenge me to do more to pursue my points:

I have sent my points to Wired, CNET, PC Magazine, and The Wall Street Journal. Any other ideas?