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Old 10-20-2005   #1
YahooSarah
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Moderator Note: Thread split from http://forums.searchenginewatch.com/...ead.php?t=8299.

Actually, Yahoo! Search Marketing sent an email to advertisers today to announce that we’ve eliminated the $20 monthly minimum spending requirement for Sponsored Search. Look out for that email and spread the good news. For those of you who didn't receive it, this is what we sent out:

"Dear Sponsored Search Advertiser:

We’ve listened to your feedback and are happy to announce that we’ve eliminated the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. Now, you can choose to spend as much or as little as you like, with no minimum to meet.

Thank you for being a Sponsored Search advertiser. We appreciate your business and hope this change makes advertising with us even easier. As always, we value your feedback, so if you have any questions please contact us using the support request form within your account.

Sincerely,
Your Partners at Yahoo! Search Marketing"

YahooSarah

Last edited by dannysullivan : 10-21-2005 at 06:18 AM.
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Old 10-21-2005   #2
Patrick Berry
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so what about refunds for those that in the last 3-6 months have lost money with this minimum charge ??

or is that just pushing it to far ...

anyway, I am happy to see this happen, will go back to my yahoo account and have an other look.
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Old 10-21-2005   #3
morepro
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Anybody know if this change is global or USA only?

I'm particularly interested to know if it applies to the UK or not.
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Old 10-21-2005   #4
dannysullivan
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To my knowledge, Yahoo has a 60 pound initial deposit you must make but no monthly min spend. They've never had it, unlike the US, as far as I know.
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Old 10-21-2005   #5
YahooSarah
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Good question-
Eliminating minimum spend is specifically for US advertisers (the email was sent to US advertisers only). We are considering changing this in other markets which currently have minimum spend requirements.

YahooSarah
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Old 10-22-2005   #6
Patrick Berry
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i have 3 accounts to cover uk, usa, and spanish markets.

i was just joking about the refund....

it would be great if you could simplify account structures for multi-country marketing - something more common in non english speaking europe.
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Old 10-23-2005   #7
Peter
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What about the issue of minimum bids?

I actually posted some thoughts about this topic on SearchViews over the weekend. Here's my main takeaway from the announcement:

This is obviously a good decision on Yahoo's part. If nothing else, dropping the $20 monthly minimum eliminates one of the reasons why "smaller" advertisers without substantial search marketing budgets may have elected to advertise with Google instead of Yahoo in the past.

This change should allow Yahoo to better access the "long tail" of advertisers -- the aggregation of thousands (or tens of thousands) of advertisers spending tens of dollars a month should be meaningful to their business.

That said, I still don't understand why Yahoo doesn't apply the same reasoning to the issue of their $.10 minimum bids. There are literally tens of thousands of keywords that are profitably bought on Google (at CPC's ranging from $.05 to $.09/click), but left without bidders on Yahoo! These keywords simply don't convert at $.10 or above, but rather than have advertisers bidding on them at lower rates, Yahoo! seems to be content to just watch them perish away altogether.

There are a variety of ways Yahoo could increase the profitability of their search marketing program while simultaneously benefiting their advertisers. Dropping the minimum bid to $.05, thereby increasing the percentage of queries that they're monetizing, is one of them.
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Old 10-24-2005   #8
rozovichak
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Hi Sarah,

I have a UK account and am naturally wondering why the waiving of the minimum spend has been limited to the US accounts only?

Thanks
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Old 10-26-2005   #9
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Yahoo does ask for excessive deposit. You provide a maximum daily budget and they estimate the monthly deposit based on this. Your maximum daily is based on a peak for any particular day of the month and Yahoo treats this as an average.

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Old 11-02-2005   #10
bluespark
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It's official the UK in not on this planet!

UK advertisers should know that they are still charging the £20 minimum spend. Client services confirmed this to me after I complained.

Despite the fact that announcement of the elimination of the minimum spend was made by the 'Global Product Manager', it apparently doesn't apply in the UK - so we must be outside the Globe then...

Thanks once again Yahoo / Overture
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