Maximize your ad impressions with NOSCRIPT

IncrediBILL · #1 10-20-2005

Google gives us "alternative ads" as a mechanism to insert alternative advertising, like an affiliate program, instead of displaying Google PSAs when those would be displayed.

https://www.google.com/support/adsen...c.py?topic=153

However, what Google doesn't mention is a lot of people are surfing with javascript disabled and you won't serve up Google Ads, no PSA ads, or alternative ads, nothing.

A simple appending of NOSCRIPT to your Google AdSense code solves this problem and displays ads when all Google Ads are disabled. Note that this is not modifying the AdSense script whatsoever and only runs when AdSense is disabled so there isn't any terms and conditions issues.

Just make your HTML look like this:

<script>
... Google AdSense Code....
</script>
<noscript>
.... some affiliate code here....
</noscript>

You may be pleasantly surprised, possibly shocked even, that you'll get impressions from that affiliate program in the NOSCRIPT area as I'm getting many thousands of impressions a month from this.

Jenstar · #2 10-20-2005

Nice tip IncrediBILL

IncrediBILL · #3 10-20-2005

I'm just curious Jen -

I noticed NOSCRIPT implemented on your site.

Have you been doing that all along or after I posted this tip the first time on a web site to remain nameless?

Jenstar · #4 10-20-2005

LOL, no I haven't been running around adding no scripts tags since you posted that. I was doing much more important things, like bathtime and bedtime storytime

IncrediBILL · #5 10-21-2005

I didn't mean TODAY...

I posted something similar about a week or two ago elsewhere, on a website far far away, and offline. I just assumed you probably already did NOSCRIPT from the first time you installed AdSense but ya never know.

Jenstar · #6 10-21-2005

LOL, I missed that one. But no, adding no script was not as a result of anything you wrote... although I did blog about it so others would take note

Fort Cake · #7 10-22-2005

Quote:

Originally Posted by IncrediBILL

Yahoo uses javascript too, doesn't it?

What alturnate affiliate do you folks use?

Seeking more details on exactly what <noscript> does. I've never seen that tag before.

IncrediBILL · #8 10-22-2005

Quote:

Originally Posted by Fort Cake

Yahoo uses javascript too, doesn't it?

What alturnate affiliate do you folks use?

Seeking more details on exactly what <noscript> does. I've never seen that tag before.

NOSCRIPT is just the second part of the SCRIPT tag pair, the browser displays whatever is in the SCRIPT tag if javascript is enabled and displays what's in the NOSCRIPT portion is javascript is disabled.

You can put in a NOSCRIPT tag for every SCRIPT tag in your web page, and put nice user friendly messages if you have a javascript menu system like "This site requires javascript for the menu navigation system", etc.

Patrick Berry · #9 10-22-2005

it does a bit more than just that i believe.

http://www.w3schools.com/tags/tag_noscript.asp

I use it to push spiders by putting urls in the /noscript tag. It works great.

Highly effective to get new content indexed fast, just kept the noscript tag in place on your home page (it will not be visible to regular visitors).

Fort Cake · #10 10-22-2005

OK - I did do a bit of looking and found a few places where the tag is explained. I've never had much 'luck' with anything other than Google's AdSense, but I did get a Yahoo beta account. I tested it and the ads weren't very context sensitive. Over about 3 days I only got a few bucks while Google does very well just about every day. That's why I asked what other affiliate IncrediBILL was using.

I'm sorta in a crunch because I'm not using banners everywhere and I mainly use sidbars in my forum. That can limit some affiliates, I think, because not not all have 120 x 600 spaces (or maybe I'm mistaken on that).

I guess I'll use the 'Some Menus Don't Work Without Javascript' ploy or something. I looked for way to redirect people with advertising turned off to an error page some time back but never found anything.

Well, I appreciate the replies. I feel really dumb never having noticed the noscript tag before.

tomppa · #11 10-23-2005

Did you manage to get noscript part work through phpAdsNew? I didn't, so is it just me?

IncrediBILL · #12 10-23-2005

Quote:

Originally Posted by tomppa

Did you manage to get noscript part work through phpAdsNew? I didn't, so is it just me?

If you're using a javascript interface for phpAdsNew it certainly won't work as NOSCRIPT only runs when there is NO JAVASCRRIPT!

You can insert things like Commission Junction, perhaps FastClick, or other more simplistic banner serving technologies.

IncrediBILL · #13 10-23-2005

Quote:

Originally Posted by Patrick Berry

it does a bit more than just that i believe.

I use it to push spiders by putting urls in the /noscript tag. It works great.

Highly effective to get new content indexed fast, just kept the noscript tag in place on your home page (it will not be visible to regular visitors).

Assuming the URLs you push would be the same as what's in your javascript menu that's perfectly OK application.

That's not another feature of noscript, as noscript only does one thing - supply alternative information when Javascript isn't running and of course spiders don't run Javascript therefore that's a valid application.

However, be careful that you aren't cloaking meaning the content you're supplying just for spiders is radically different than what a visitor with javascript enabled would see on your web site.

The penalty for cloaking is not pretty as people have been banned from Google.

Patrick Berry · #14 10-23-2005

no worries Bill, not doing anything black hat.

it is a legit use of the tag in this case.

Fort Cake · #15 10-23-2005

So - I can use the alturnate ad I use for AdSense in a <noscript> for any specific spot I use for a Google adsense spot. Correct?

My alturnate ad is just a site donation ad. I'd like to find an alturnate affiliate to maybe make a couple of bucks.

Jenstar · #16 10-23-2005

This is separate from your alternate ad, which is what displays if AdSense does not have ads for the page, or there is a stop word issue.

The NOSCRIPT is strictly to display something for those visitors who have javascript disabled, and would not see AdSense at all.

You would still need to utilize the alternate URL to deal with any PSAs you are displaying.

Fort Cake · #17 10-23-2005

Yeah - So keep the adsense alturnate URL in the adsense prefs/script and add it as the <noscript> url as well.

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