Search Engine Personalization - An Alternative View

A recent article appeared on Search Engine Watch discussing search engine personalization. I want to provide an alternative view on search engine personalization.

KaZaZZ! Search Engine recently launched its patent pending search personalization technology called Intelli-Match. Intelli-Match suggests interesting searches to consumers based on their search activity. Unlike most search personalization technologies (which personalize search results), Intelli-Match focuses on the upfront consumer experience by matching search suggestions with consumer's interests before search terms are entered into the search box. Our goal is to slowly transition search from somewhat of a chore; a means to an end, to a search tool and entertainment activity.

KaZaZZ! can be test-driven at www.kazazz.com.

Intelli-Match is automatic and dynamic. Just search one time on KaZaZZ! and when you return for your next KaZaZZ! visit, you will be Intelli-Matched!!!

[stoner3221]

Sound more like a dating service.

I guess matching interests is important for dating and search personalization.