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Old 08-25-2005   #1
hiero
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Yahoo! Local Driving Web Leads?

Is being in Yahoo local driving any additional leads your way or is it too soon to tell?

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This discussion was split off from the discussion on Yahoo! Local Bad with Localized Language into a new thread at http://forums.searchenginewatch.com/...ead.php?t=7511.

Last edited by rustybrick : 08-26-2005 at 08:25 AM. Reason: split to new thread
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Old 08-25-2005   #2
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Quote:
Originally Posted by hiero
Is being in Yahoo local driving any additional leads your way or is it too soon to tell?
Haven't noticed any significant referrals from Yahoo! Local in my stats.
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Old 08-26-2005   #3
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>> Yahoo local driving any additional leads

Yes. Ylocal results occupy top search postion on traditional serps for explicitly local queries and cats are being crawled and indexed in google. Therefore, even without significant destination value, ylocal is already proving to have important distribution value.
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Old 08-26-2005   #4
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I'm in the Google Local pages and have seen a few leads come in over the past 6 months, but have yet to join Yahoo Local. But will soon. Any recommendations on basic or enhanced listing?
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Old 08-26-2005   #5
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Start with the basic. Use onsite optimization tactics. Enrich with reviews and ratings (always thinking about optimization).

See how it ranks.

In our world, being pulled into the top three listings on a traditional y serp is the goal.

Enhance if necessary.
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Old 08-26-2005   #6
hiero
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Quote:
Originally Posted by Chicago
Start with the basic. Use onsite optimization tactics.
Makes sense....thanks
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Old 08-26-2005   #7
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It's worth noting that in terms of "click-through" and viewing detailed business data, the results I have seen from YLocal on clients have been fantastic. That obviously doesn’t directly translate to leads, but it is an indicator.

I suspect as Ylocal gets more businesses with rich information these numbers will decrease, but right now it's a great marketing vehicle for no cost.
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