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Old 08-11-2005   #1
rustybrick
 
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Session Three: Day Four: My SEM Toolbox

For the last session of the conference we have Chris Sherman moderating the My SEM Toolbox session. On the panel are Ken Jurina, Bill Hartzer, Jim Boykin, Paul Bruemmer and Todd Malicoat.

Jim Boykin from We Build Pages is up first. He starts off discussing the sandbox and brings up The Way Back Machine (waybackmachine.org) to see when the site was first found by TheWayBackMachine. He also uses 123promotion.co.uk/tools/age-of-website.php to find the day the Web site was first found as well. He also asks people if the site they have is a resource or not. So he uses a spider simulator, like www.gritechnologies.com/tools/spider.go to see if the page has lots of text and pages with lots of text is more of a resource. Do you have unique content or not? There is a tool called copyscape.com where you can find if they stole your content or not. Where can you find all this and more? URL Research, back links, alexa, similar pages and so on, go to the Fagan Finder, faganfinder.com/urlinfo. He uses the Google allinachor command (allinanchor:keyword phrase typed into Google) will tell you the sites that have the most anchor text pointing to a specific page for a specific phrase. webconfs.com/anchor-text-analysis.php is good for analyzing anchor text. Looking for related topics, kwmap.net is a nice tool for related phrases and neighborhoods. What about backlink neighborhoods...linkhounds.com/hub-finder/hubfinder.php helps you with this. Check your rankings; use digitalpoint.com/tools/keywords.

Todd Malicoat also from We Build Pages is next up. Domain/Server Level information tools: whois.sc/yourdomainhere.com, dnsstuff.com is great for doing IP lookups, ip-report.com gives you a break down of sites on the same IP block. Competitive information tools: GoogSpy.com will tell you what types of terms your competitors are bidding on at AdWords, extensionroom.mozdev.org/more-info/switchproxy allows you to mask yourself when you do your competitive research. Backlinks and off page analysis tools; webuildpages.com/tools/internet-marketing-google.htm, this tool will return the number of pages indexed in Google/Yahoo, backlink to site or page the pr and so on, linkhounds.com/link-harvester/ gives you good info as well. Keyword information tools; labs.google.com/sets/ Google Sets automatically creates sets of keywords in the same family, gorank.com/seotools has an ontology finder tools. Header and Page Level information; webrankinfo.com/english/tools/server-header.php tells you the server header http status. Spidering and indexability, home.snafu.de/tilman/xenulink.html is a desktop tool to tell you your broken links and redirected URLs, gritechnologies.com/tools/spider.go has Poodle Predictor. He also plugged rand, seomoz.org tools.

Ken Jurina from Epiar to give us 6 tools. Firefox extension tools: getfirefox.com, pros is tool works right and is very quick, critiques, none and cool (tons of extensions). Web CEO tracks SE rankings, comparing a sites performance vs. competitors, exporting reports to clients but it is a bit slow (free but can go up to $400+). ClickTracks is a web analytics tool, path tracking, ppc info, exporting reports is not too easy and has a wonderful interface and visitor clickstream tagging options (costs free to 10k). LiveStats (deepmetrix.com) good reporting options, easy to understand and good export options, a bit difficult to login, price ($195/month to 1795/month). Roboform.com is a good tool, it remembers all your passwords, fills in fields when campaigning a web site, include profiles, price ($29.95). MarketLeap is easy, online, free, does link pop, search engine saturation and keyword verification.

Bill Hartzer from Intec. Optilink, www.optilinksoftware.com tells you link pop, number of outgoing links, easily analyzes link text, its an offline tool. OptiSpider, www.optilinksoftware.com spiders one site, compares link text to page topic and title tag, discover which link text or page title needs improvement, great for analyzing someone elses site and this is an offline tool. Ranks.nl/tools/keyword_combinations.html allows you to combine two keyword lists into one and expands it. Ranks.nl measures keyword density where you compare two page's keyword density to each other. www.keyword-helper.com helps you find more keywords. URLTrends.com shows PR, alexa, number of incoming links, page info, dmoz status and so on but it has an rss or email notification system. More tools; seocompany.ca/tool/seo-tools.html, digitalpoint.com/tools/, seotoolset.com, seochat.com/seo-tools/.

Paul Bruemmer from TrademarkSEO was last up. Alexa: Reach, Rank, Page Views, Compare Sites and Similar Sites, Site linking in. Ranking Manager reports by engine, keyword and so on. LinxViewer: it shows you what a spider might see. Yahoo! Finance: client information and trends. Hoovers Pro Plus gives you details about client model, client competitors and so on. Print Screen Deluxe, capture screen shots (americansys.com) just any easy way to do screen captures.

Other sessions to be discussed here at www.seroundtable.com
---- Shopping Search & Merchant Reputations (Ben Pfeiffer)
---- Spanish Language Search Marketing Tactics (Chris Boggs)
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