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Old 08-10-2005   #1
shor
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Google Testing 3 Ads Above Search Results?

https://adwords.google.com/select/faq/start.html

Quote:
# How do I show my ads above the search results?

The highest ranking AdWords ads appear in the top two positions.


Looks like G are testing clickthrough rates and revenue for 1 vs 2 vs 3 ads above search results. Seeing this across many competitive KWs that I monitor.
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Old 08-11-2005   #2
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I'm seeing exactly the same thing Shor - in categories outside your example. Maybe moving closer to the competition - ninemsn (3) - but not as many as Yahoo! (4)
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Old 08-11-2005   #3
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Maybe AWR can clarify what determines the appearance of a 3rd top ad slot.

It might be a combination of factors such as:
Number of searches
Number of competitors
Pricing
CTRs
etc.
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Old 08-16-2005   #4
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Quote:
Originally Posted by Jeff Martin
Maybe AWR can clarify what determines the appearance of a 3rd top ad slot.

It might be a combination of factors such as:
Number of searches
Number of competitors
Pricing
CTRs
etc.
Our account rep was rather vague and reticient on this (as he didn't have a solid brief on the issue) but he did say that 3 ads appear only when the 3rd ad reaches a certain threshold of CTR comparable to the no.1 ranked keyword. He said CTR but he may have meant quality score as that would be a more useful ranking criteria ? He also confirmed that G were currently targeting high volume queries (loans/auto/jobs/dating etc).
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Old 08-17-2005   #5
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Quote:
He also confirmed that G were currently targeting high volume queries (loans/auto/jobs/dating etc).
Well I have reason to believe its extending a bit farther than that. Noticed it tonight on a phrase (book title) I was checking for a client "play piano in a flash". Its a rather low traffic phrase in none of the high traffic industries mentioned, and its a book written exclusively by the client only in its first printing. I would consider it a pretty much non-competitive phrase with only a few affiliates offering it. I guess for this phrase it may be more along "he did say that 3 ads appear only when the 3rd ad reaches a certain threshold of CTR comparable to the no.1 ranked keyword".
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Old 08-17-2005   #6
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So in effect the top organic results just got handed decreased CTR.

I wonder how long before Google goes completely PPC!!! <---- joking!
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Old 08-17-2005   #7
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I have found quite a few other interface changes in the google searhc results over the last few weeks.

Mods, am I ok to post links on these forums to a site that has some screen shots and info? Dont want to break any rules..

Dave
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Old 08-17-2005   #8
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Put them up and I will have a look at them and edit if need be.
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Old 08-17-2005   #9
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Interface News One

Interface news Two

Interface news Three

Interface news Four
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Old 08-17-2005   #10
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The second link calls the sponsored listings AdSense - not correct they are the AdWords PPC ads.

This is obviously from the UK... a similiar search here gets not ads whatsoever for bacs system.
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