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Old 07-27-2005   #1
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New Ask Jeeves Paid Listings Program

Danny SEW blogged New Ask Jeeves Paid Listings Program Said To Come August 1. Is this one step closer to Jeeves Dropping AdWords in 2007?

I don't know.
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Old 07-27-2005   #2
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I'm guessing it does.

And once MSN drops Overture it looks like we may have 4 big PPC programs to contend with.

I imagine that means a bigger ad spend for advertisers, and a continued livelihood for those of us who make a living managing those campaigns and deciphering how they work.
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Old 07-28-2005   #3
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Originally Posted by esoos

I imagine that means a bigger ad spend for advertisers, and a continued livelihood for those of us who make a living managing those campaigns and deciphering how they work.
I totally agree...being the paid search specialist at our firm means I will have job security for at least a while. I think we'll definitely see four engines, each getting a good share of the online ad revenue. And of course like esoos said, it will be more complicated.

Even now most of our clients really do need us to manage every aspect of their paid search strategy. When there are three or four top engines to advertise with, it will get even more interesting. That's one of the things I really like about this industry though; things are constantly changing.
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Old 07-28-2005   #4
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Marketers will have a harder time deciding which clicks to buy next

Imagine you have an extra $100 to spend. Four real-time auctions each with thousands or hundreds of thousands of keywords. Sounds like strategy and technology both will play a role. After all it's not just knowing bids and positons, but also knowing the elasticity of the marketplace.
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Old 07-28-2005   #5
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You may have seen the Dow Jones article mentioned in the SEW blog today.

Apparently, they have confirmation that AJ will be keeping Google. When you consider that Google supplies roughly 70% of AJ's revenue, while AJ supplies about 1.9% of Google's, you can't blame AJ for not being in a big rush to phase out Google.

At least not yet.
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Old 07-28-2005   #6
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Who uses ask jeeves anyway? Does anyone?
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Old 07-29-2005   #7
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Some people must use AskJeeves as I still get a trickle of referrals per month but then again I was a "Silver Platter" site back in the day and I'm still #1 for my keywords over there as Teoma loves me.

Nothing like Google traffic but it's consistent.
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Old 07-29-2005   #8
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I am just happy to see all the big 4 have their own PPC program.
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Old 07-29-2005   #9
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what about AOL?

So Google, Yahoo, MSN, AskJeeves... what about AOL ?
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Old 08-01-2005   #10
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Truthfully, this is a blessing. This is finally a way to ditch AJ. The one thing i hate about adwords is that AJ is part of the Search Network. I find AJ the most useless search engine around. Firstly, the clicks i get from AJ have a 0 conversion rate. This because people that search with AJ can basically only click on "sponsored listings". I have been tracking what users coming from AJ do on my site, and 100% of them leave after less than 5 seconds on the first page. Now bear with me and i'll explain.
Go to AJ and do a search. Now, nowhere on the screen can you see the organic listings. Now, what does the average user do? Yes, that's right, click on one of the first three listings he sees. I would say 99% of AJ users have no idea they are click on paid listings. BLASTED AJ!!!
Only reason i can't ditch the adword search network is that there is in fact a valid partner that i receive GOOD clicks (and thus conversions) from.
I think i goes without saying that i would NEVER, NEVER, NEVER spend even a penny on a AJ ad network.

So, for me, there will eventually only be 3 online ad networks i will invest in: Google (of course), yahoo, and MSN. The last looks the most promising, and is the most anticipated....
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Old 08-01-2005   #11
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Quote:
Originally Posted by NoMass
Truthfully, this is a blessing. This is finally a way to ditch AJ.
AdWords ads will still appear on Ask Jeeves, so this doesn't really help you ditch Ask unless they sell more expensive direct ads for your keywords, which is unlikely if that vertical has traffic quality as low as you stated in your post.
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Old 08-01-2005   #12
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New thread at: Its Official: Jeeves PPC Coming to SERPs Near You...
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Old 08-01-2005   #13
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Closing this thread so people can post in the new one.
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