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| View Poll Results: What metrics do you find most useful in tracking marketing ROI? | |||
| Conversions (newsletter signups, inquiries received) |
  
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6 | 100.00% |
| Average time between first visit and sale (indicates sales cycle length) |
  
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1 | 16.67% |
| Click fraud characteristics (visitors per IP, anonymous proxies, low or absent conversion) |
  
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1 | 16.67% |
| Average revenue per visitor (or cost of generating X amount in revenue) |
  
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3 | 50.00% |
| Unintirested and VIP visitor shares (short, one-page visits vs. prolonged, "power" visits) |
  
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2 | 33.33% |
| Multiple Choice Poll. Voters: 6. You may not vote on this poll | |||
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#1
07-17-2004
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What metrics are you using to track ROI?
What metrics, or Key Performance Indicators, are you using (or would like to be able to use) to track ROI for different advertising campaigns and traffic sources?
Because answers depend on the type of the site you're running, please describe the type of content and your marketing objectives. List additional metrics you're using or would like to use. Last edited by Clicklab : 07-17-2004 at 12:25 PM. 
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