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Old 04-14-2005   #1
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3 Ads at top of Listings

Anyone else notice that Google is now showing 3 ads on the top instead of 2?
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Old 04-14-2005   #2
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KevinSource, AdWords tends to test stuff from time to time, and you're seeing one such test.

Probably only a few folks will see it, and then not for long. It's not a permanent change.

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Old 04-15-2005   #3
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I've not seen it myself, but was told a couple of months back that someone had regularly seen 4 at the top.
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Old 04-15-2005   #4
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What keyword did you search for?

Let's get some screenshots
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Old 04-15-2005   #5
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This was only happening yesterday. Today things seem to be back to normal. As AdWords Rep indicated, it must have been some sort of testing. So, unfortunately it is too late for screen shots. Sorry
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Old 04-15-2005   #6
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>AdWords tends to test stuff from time to time, and you're seeing one such test.

Pop unders next?

Its a fine line to walk, two ads north just gets away with it, three doesn't long term.
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Old 04-15-2005   #7
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You're a hard man.

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only happening yesterday
Kevin, did you see that with or without the toolbar? And which browser?
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Old 04-16-2005   #8
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>You're a hard man.

Its just the brand, reality is different [as you know].

Its just interesting to see the battle between the old skool Google[guys] and the MBA's, will only be one winner but its stil interesting to see it played out.
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Old 04-16-2005   #9
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Originally Posted by NFFC
Its just interesting to see the battle between the old skool Google[guys] and the MBA's
It's not so much the MBAs (I have an MBA, so I guess I've got to stand up for them); it's feeling the need to generate revenue. There is a slippery slope here. Search engines can add more ads to pages, and put the ads in better positions. It absolutely causes them to generate more revenue -- immediately -- but there is also a deterioration in the user experience. If Google starts going down this slope they're opening up an opportunity for a search engine with fewer, less obtrusive ads.

Maybe Google can get away with 3 ads on top if the ads all have high CTRs. But they do need to be careful about this.
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Old 04-18-2005   #10
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Marcia,

I was using IE6.0 and Firefox. I do have the toolbar installed, but I am not sure how that would make a difference.

I have yet to see it again. Wish I took a screen-shot.
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Old 04-18-2005   #11
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...Search engines can add more ads to pages, and put the ads in better positions. It absolutely causes them to generate more revenue -- immediately -- but there is also a deterioration in the user experience. If Google starts going down this slope they're opening up an opportunity for a search engine with fewer, less obtrusive ads.
Point well taken, cline.

And also a good chance to say that, when such testing is done, it's not simply a test of potential changes in revenue generation - but also the impact (positive? negative?) on Google's core customers - those who search on Google.

I'll pass along the feedback already here, along with any other comments anyone cares to make, this coming Thursday evening.

AWR
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Old 04-18-2005   #12
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I'll pass along the feedback already here, along with any other comments anyone cares to make, this coming Thursday evening.
3 ads are evil.

do no evil.
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Old 04-18-2005   #13
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3 ads are evil.
Now that is what I call succinct feedback!

AWR
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Old 04-21-2005   #14
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Makes sense to me if Google varies the number of ads up top based upon the query.

My guess is that Google can pick out a lot of commercially-oriented searches that may tolerate, and even embrace, more ads at the top.

When I'm shopping for a price, I rarely spend a lot of time in the organic results.
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Old 04-24-2005   #15
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As an advertiser I demand that Google reduce it to one ad at the top and then allow me to bid 3X as high to guarantee the spot... as long as my ad serves with a custom midi file of "who let the dogs out" and an animated gif of an American flag to really catch the user's eye.
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Old 04-25-2005   #16
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Originally Posted by andrewgoodman
As an advertiser I demand that Google reduce it to one ad at the top and then allow me to bid 3X as high to guarantee the spot... as long as my ad serves with a custom midi file of "who let the dogs out" and an animated gif of an American flag to really catch the user's eye.
And I thought I was the only one trying to negotiate that... okay I'll split them with you! Just don't let anyone else know about it....
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Old 04-28-2005   #17
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OaOTDO/WF

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And I thought I was the only one trying to negotiate that... okay I'll split them with you! Just don't let anyone else know about it....
Oh NO!

Already a bidding war for the soon-to-be-announced "One and Only Top Dogs Out/Waving Flag" spot!

(Internally, we just call it OaOTDO/WF for short)

AWR

Last edited by AdWordsRep : 04-28-2005 at 04:22 PM. Reason: Edited in an attempt at additional funniness
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Old 04-28-2005   #18
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>One and Only Top Dogs

oh, you mean www.sempo-tahoe.com
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Old 04-28-2005   #19
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oh, you mean www.sempo-tahoe.com
Oh my gosh! This finally solves the mystery of where my Mom's treasured dog 'Blackie' disappeared to all those years ago!

Who knew?

Gotta go call her...

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Old 04-28-2005   #20
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>One and Only Top Dogs

oh, you mean www.sempo-tahoe.com
Beth Abernathy come on down.... great humor... will buy you a drink at the next gethering we both attend.
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