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Old 03-10-2005   #1
msgraph
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Join Date: Jun 2004
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Google Looking Into Negative Ad Blocking By Keywords

It seems that Google is researching into allowing Adsense publishers to block ads by keywords, categories, and/or concepts. Currently you can only block ads by specific URL. If they go through with this it could be a great improvement on narrowing down the specifics for targeting. Also you would not have to research your competition as much. Only problem I can see is that some companies who do not compete with you yet have those keywords listed in their inventory could be mistakenly dropped.

Quote:
[0021] The present invention enables a content owner partner (e.g., a Website/Web page publisher) to easily block entire broad or narrow categories of ads, and to specify objectionable ad content or targeting. The present invention may do so by associating concepts with a property and blocking ads related to those concepts for the given property, and/or associating terms with a property and blocking ads including any of the terms for the given property.
Brian Axe and Narayanan Shivakumar both work at Google

Identifying and/or blocking ads such as document-specific competitive ads

Quote:
[0017] Many content owners (e.g., publishers of Web pages) who sell ad inventory on their Websites (or otherwise agree to have ads rendered on their Websites) do not want to display ads that compete with their product offerings. Some content owners have existing exclusive relationships with advertisers. Such content owners either do not want to display, or are contractually prohibited from displaying, ads that compete with their exclusive partner's product offerings. For example, a Website selling auto insurance may not want to show ads with links to other Websites selling auto insurance. Similarly, a Website with content related to flowers may have an exclusive relationship with a flower delivery company to show only its ads for flower delivery.
Quote:
[0018] Some ad serving systems offer a URL-based or domain-based (e.g., Website based) ad blocking. In such systems, a block list includes URLs and/or Website home pages. Ads may include a visible URL or a link to a URL. If an ad includes a visible URL or a link to a URL that is on the block list associated with a particular Web page, it is not served with that Web page. Unfortunately, generating block lists often entails a highly manual process of generating related keywords and searching on those keywords to identify ads that should be blocked. Further, managing such block lists becomes difficult as new ads for new Web pages or Websites are added. Otherwise, the block list will not block new ads entered after the initial creation of the block list. Finally, block lists are often over-inclusive. For example, all ads on superstores like Amazon might be blocked when only a product category needs to be blocked. Thus, potential advertising revenue is lost.
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