Wanted: Search Engine Marketing Manager in Boston
Cheapflights.com is looking for a Search Engine Marketing Manager for our Boston office.
See Job spec below.
If you are interested then pls do contact us via the feedback on our website.
We are also looking for a Marketing Director with broader online marketing experience.
Both great jobs, so hope to hear from some great candidates.
Job Title: Search Engine Marketing Manager, USA
Aim: Cheapflights.com requires a Search Engine Marketing Manager who is an SEO and PPC Specialist to support its dedicated online marketing team.
Responsible to: Cheapflights.com Marketing Director
Key areas of responsibility:
As the Search Engine Marketing Manager, you will be responsible for maintaining and increasing the current presence of Cheapflights.com on search engines, via free search engine positions and paid traffic placement.
Cheapflights has maintained an ethical standpoint with Search Engine Optimisation (SEO), looking to build popularity through adding value to users, without providing ‘road blocks’; search engine spammers need not apply.
- Developing an integrated Search Engine positioning strategy.
- Day-to-day management & development of Pay-Per-Click (PPC) bidding using management tools and a clear Return on Investment (ROI) strategy.
- Responsibility for bottom line of paid search efforts.
- Responsibility for management & development of ethical free search engine positioning.
- Detailed reporting of search engine traffic, positioning and overall performance.
- Monitoring our search engine position performance; you will be comfortable working with Web Position Gold, MS Excel, Webtrends and other tracking tools; looking for holes, opportunities and threats
- Discovering and analysing key SEO trends which relate to the US search market and the business
- You will monitor search engine saturation levels, analyse and report on keyword density and KEI data from various keyword tracking platforms.
- You’ll be able to make recommendations for on site optimization, through page content
- Site submissions to search engines and directories
- Monitoring, analyzing and reporting on performance of paid search expenditures and optimizing spending based on projected ROI
- Represent Search within the US business on a day to day basis and ensure that all future developments on the site are not detrimental to our search marketing efforts
- Creating concise, timely reports on the result of Search Marketing activity, including position trends, traffic and conversions. Additionally you will be able to come to conclusions from our activity, draw out learnings and be able to apply these to future activity in a timely fashion
- You will be working closely with the Cheapflights.co.uk Search Engine Optimizer, constructively and collaboratively to exchange learnings
At least 3-5 years experience in a dedicated search marketing Essential
Experience of working in the B to C online industry for 5 years. Essential
Search Engine Optimisation Company Desirable
Personal qualities (all Essential of course):
You’ll have a keen eye for detail
Inquisitive & analytical forming insights/ trends from dense, complicated data
Enjoy a sense of ownership and gain satisfaction from teasing out improvements
Enjoy working within a supported, well-managed environment, with clearly defined goals and responsibilities
You’re ambitious, a self-starter with a desire to make a difference
Dedicated but fun
Bachelor’s Degree in related field Essential
Attendance of Search Engine Conferences Desirable
Internet specific qualifications Desirable
High volume PPC management experience (esp. Google and Overture) Essential
You will be familiar with PPC management software Desirable
HTML coding experience is necessary and core to the role Essential
Excellent understanding of search engines Essential
Experience of search engine position management on a day-to-day basis under limited supervision Essential
You will be familiar/ upto date with the major search engine algorithms Essential
Web position Gold Essential
oops, i meant to post this for this job, not for the other one you've advertised. Please accept my apologies. Here is the post again:
although I've seen others ask before, I'm slightly reluctant to ask myself.
is it okay to ask what for the ballpark salary?
or is that HIGHLY inappropriate?
It is not innappropriate at all to ask about the expected Salary level - rather crucial.
However, and I feel a bit embarrassed to say this, the salary will be very dependent on the experience of the applicant. We are very keen to get someone with a strong background in search and will pay market rate. We also offer medical insurance and share options to team members who are with Cheapflights for more than a year.
I hope this does not sound like an evasive answer but it is a truthful one. I would not want to get anyones hopes up by posting a salary that was too high or putting off strong applicants because the salary range was too low.
Let me know if you want more details. I am happy to converse privately with you about your application for this job.
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