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Old 02-24-2005   #1
randfish
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Ideas for Link Pricing Analysis Tool

I've been thinking about creating a tool to measure many of the items SEOs look at to determine whether and how much a particular link is worth paying for. I'm hoping to solicit your ideas and get your feedback on my ideas:

1. Estimated Traffic from referrals through the link (CTR and Page Traffic)
2. ROI from a visitor to your site on the subject of the link
3. PageRank of Site (I know it sucks, but it's probably still worth measuring)
4. PageRank of Page
5. Position of Page in SERPs for target term/phrase or related terms
6. Position of Site in SERPs for target term/phrase or related terms
7. Number of External Links on Page
8. Number of Internal Links on Page
9. Position - in content, footer, sidebar, etc.
10. Cost of 1st, 2nd & 3rd positions at Overture for target phrase/term
11. Number of Internal Links to Page
12. Number of External Links to Page
13. Number of External Links to Site
14. Banner vs. Text Link
15. Customization of link - choose anchor text? text around the link? how many words/characters? etc.
16. Alexa Ranking (poor measurement again, but probably still somewhat useful)


That's all I can think of for now. Please let me know if you have more. As always, once developed, the tool will be free to all. Thanks!
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Old 03-09-2005   #2
kidmercury
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i think that's a phenomenal start, randfish. maybe some sort of factor regarding the title tag of the page that the link is on -- i.e. if the title tag contains keywords relevant to the page that the purchased link connects to, then it may be worth more, as the search engines are more inclined to view that link as relevant.

just a thought, not sure if it would work well you're tool. sounds like a great tool though -- eager to see it!
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Old 03-10-2005   #3
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Position of link within the site:

a) Index
b) 1st level category
c) 2nd level category
d) Within a site's sticky function (ie. internal search function)
d) etc. . . .

You get the idea, you can get creative with this. Think of a magazine (front cover, back, within featured article, etc...). Oh, have fun writing a spider for that.

Last edited by Nacho : 03-10-2005 at 12:55 AM.
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