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Old 06-30-2004   #1
Chris Sherman
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Join Date: Jun 2004
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Search Marketing and Public Relations

Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.

Please join the discussion about today's SearchDay article: Public Relations Via Search Engines. The article offers tips for maximizing your presence in news search engines, how to counter negative publicity, and a bonus for Search Engine Watch members: Specific, actionable tips for creating search engine friendly press releases, as well as tips for using blogs and RSS tools for public relations efforts.
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Old 06-30-2004   #2
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Good stuff there in Grant's article. We've been encouraging clients (when appropriate) to be more aggressive in presenting themselves as a news source -- not only for news about their company, but about their industry as a whole. Y'know -- the whole "authority" site idea.

There are great rewards to be had in both the news search engines and the regular search engines when you continually present new, relevant information on your web site. Power = Having a site that gets crawled daily.
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Old 06-30-2004   #3
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Good to see this valuable area getting coverage

Great article and covers much of what companies need to be doing.

My company has been doing this for some clients over the last 3 years and have seen real interest start to grow in the last year.

What we are finding interesting is to try to really work out measurements to show the value of this work (also to stop the company CEO/MD just randomly typing things in and not getting the point of the work). It share's the same "fluffy" area as offline PR, and so needs some solid metrics to make it better understood.

It is interesting that in the Reputation space, it actually draws you to actually promoting pages from "Positive" writers instead of the client site itself, which opens up a whole area of SEM we are just starting to consider, promoting pages that are not our clients.

Anyway thanks again for opening this area up a bit and I look forward to hopefully forwarding some sort of case study here.


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