Search Marketing Dissertation

[haimnahraf]

Hi,

I am a final year university student and I have to write a dissertation relating to search marketing. Search marketing is such a broad area - I have no idea what to write about.

Please can some please help me out make some suggestions and what I might research?

I was thinking about writing something about the past present and future role of Search engine as 'gatekeepers' for surfers and revenue providers for advertisers.

Can anyone expand on this and the sort of things I could talk about?

Many many thanks,

Desperate student UK

[GOTseo]

read the forum, you have an abundance of information here.

The topic is a start, think of you how you search? who are your gateways? What market share do they hold? Who are the major players? How does advertising work on them?.. some ideas for you