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Old 02-07-2005   #1
Chris Sherman
Executive Editor, SearchEngineWatch.com
 
Join Date: Jun 2004
Location: Boulder, CO
Posts: 111
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SEM Budgets: How to Get Funding

Most search marketing budgets are made up of funds poached from traditional or Internet marketing programs. If you have to get down and dirty to compete for funds that other groups are going to fight hard to keep, what's the best way of doing battle?

In today's SearchDay article, Lobbying for Your Search Marketing Budget, guest writer Patricia Hursh covers a recent Search Engine Strategies conference and writes about eight practical and effective strategies for securing your own search marketing budget.

Comments welcome!
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