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Old 02-07-2005   #1
Joseph Morin
 
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New MSN Search commercial

I just saw a commercial for the 'new MSN Search' touting a better way to search on ABC. Looks like microsoft is going full bore

It will be interesting to see how this shakes things up...
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Old 02-07-2005   #2
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I'd expected to see a big launch on the SuperBowl but didn't. Maybe the demographics were wrong considering the cost. Missed part of the game, though, so possibly there was a SuperBowl presence that I didn't see.

On other threads, I've been positing that the timing of the MSN launch may well have something to do with the timing of the current Google update and apparent partial opening of the sandbox. This latter seems to be changing every few hours, so I'm not yet sure about that... but, if the sandbox is open, there's a lot to be said for competition.
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Old 02-07-2005   #3
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No SuperBowl for MSN.
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Old 02-08-2005   #4
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That Super Bowl image makes no sense outside the US space. I am not even sure is Super Bowl related. On Sunday morning a black car was on that place (now I feel sorry for not taking a screenshot ). My first thought it was that they switch randomly images in order to show their complexity.

When I saw posts in blogs poping up and mentioning the SuperBowl i was a litlle dissapointed. I thought MSN search was an international search engine.

Comparing that image with Google's special logos is a litlle too much. Google guys switch it only on international events and is not so....all over but rather discrete
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Old 02-08-2005   #5
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Quote:
Originally Posted by Razvan Antonescu
That Super Bowl image makes no sense outside the US space. I am not even sure is Super Bowl related. On Sunday morning a black car was on that place (now I feel sorry for not taking a screenshot ). My first thought it was that they switch randomly images in order to show their complexity.

When I saw posts in blogs poping up and mentioning the SuperBowl i was a litlle dissapointed. I thought MSN search was an international search engine.

Comparing that image with Google's special logos is a litlle too much. Google guys switch it only on international events and is not so....all over but rather discrete
Dude..... It's the Superbowl not my kids pop warner game. Americans aren't the only ones to watch it.
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Old 02-08-2005   #6
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Quote:
When I saw posts in blogs poping up and mentioning the SuperBowl i was a litlle dissapointed. I thought MSN search was an international search engine.
Companies do ad campaigns in various countries. The Super Bowl is a major advertising push in the US. Just because someone advertises on it doesn't mean they aren't international -- only that they want to reach a mass US audience. If you want to see if MSN is being international, watch and see if they advertise where possible with large non-US events, say the FA Cup.
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Old 02-08-2005   #7
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Quote:
Originally Posted by Razvan Antonescu
That Super Bowl image makes no sense outside the US space. I am not even sure is Super Bowl related. On Sunday morning a black car was on that place (now I feel sorry for not taking a screenshot ). My first thought it was that they switch randomly images in order to show their complexity.

When I saw posts in blogs poping up and mentioning the SuperBowl i was a litlle dissapointed. I thought MSN search was an international search engine.

Comparing that image with Google's special logos is a litlle too much. Google guys switch it only on international events and is not so....all over but rather discrete
I didn't say it was a SuperBowl commercial. I just saw a commercial for MSN Search. It happened to be on SuperBowl Sunday and it was on a different network.
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Old 02-08-2005   #8
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This just leads me back to my fear.

Those MSN commercials are so powerful and convincing, it makes me want to switch.

But yet, SEOs are loving the results. How can that be good?
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Old 02-08-2005   #9
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Huh?

Dunno which superbowl you all were watching, but I saw MSN's butterfly between plays of the game that featured the timeless New England Patriots and the time-dense Philadelphia Eagles.

http://dyn.ifilm.com/superbowlads/

Subbu.
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Old 02-08-2005   #10
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Subbu - Thanks for the link. So far, that's the only MSN Search spot I've seen.

I have seen a lot of the Microsoft software ads... the ones with the superimposed, animated white-line drawings representing human potential... and I think they're absolutely extraordinary, among the best TV spots I've seen in quite a while. I don't think the MSN Search ad on ifilm is anywhere close. It will be interesting to see the rest.

In the meantime, Google chugs along on word of mouth and Public Radio sponsorship, which I think is an enlightened use of advertising money.
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Old 02-18-2005   #11
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google has made it on word of mouth because they launched a clean, simple ....

logo
search ____________ go

... style page and gave great results ... in a time where altavista decided to go hyper advertising and we all know how that story panned out.

those days are over .... their results are no better than todays' MSN & Yahoo.

getting people to switch se's is no easy task. yahoo searchers are really yahoo users in general. msn people .... i think they are the ones that haven't set their homepage to something else after a Windows Install.

I pray this changes ... equal market share is (should be) the seo's wish.
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