AdWords Enhancements in Store?

[toprank]

I just took a survey Google sent out regarding the Google Advertising Professionals program and there were some interesting questions that suggest some enhancements may be coming:

• Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts

• A means to verify whether or not someone is a Qualified Google Advertising Professional

• A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns

• Technical support by phone for a fee

• Ability to add your company's logo into reports within My Client Center

• Directory listing of all Google Advertising Professionals on Google.com

• Ability to be a tester for new AdWords features and functionality before public release

None of these is ground breaking, but it's interesting to see what Google has in mind. Several AdWords sales tools were mentioned as well.

[toprank]

If you want to take/view the full Google AdWords survey, here you go.

[AdWordsRep]

If you want to take/view the full Google AdWords survey, here you go.

And, if you want to use this thread as an opportunity to tell me what AdWords enhancements you'd like to see, I'd be happy to pass your thoughts on to the folks who make the decisions

I can't guarantee that your idea will come to pass, or by when. But I can guarantee that the right folks will see it.

AWR

[toprank]

I'm sure the SEO/SEMs that manage upper five and even six figure PPC budgets have more sophisticated suggestions than I will.

However, I think for many AdWords marketers, these two suggestions from the survey would be very useful:
- Online forum to share tips and ideas with other Google Advertising Professionals
- Best practices manual (web site and/or blog) for marketing and selling AdWords effectively

Also, if search frequency data could be included with the keyword suggestion tool that would be excellent.

Any other suggestions?

[KeywordMonkey]

Overture, FindWhat, Espotting (and in fact every PPC I've dealt with both sides of the pond) provide monthly traffic stats in their projections.

Google provide it for a day's traffic in the AdWords tool. It'd save time if they offered a "for 30 days" option in this.

And improved the accuracy (not that the others are brilliant).

[AdWordsRep]

Thanks for the recent additions to this thread, and I hope you'll keep them coming.

As many of you may know, I send out a weekly Advertiser Feedback Report to a pretty large number of Googlers (hundreds, actually) who have actively asked to be on the mailing list - because they care what is, and is not, working for advertisers.

So, this is a really excellent chance to be heard by the folks behind AdWords.

BTW, I'll quote you verbatim, space permitting.

AWR