Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > General Search Issues > Search Industry Growth & Trends
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 01-17-2005   #1
Chris Sherman
Executive Editor, SearchEngineWatch.com
 
Join Date: Jun 2004
Location: Boulder, CO
Posts: 111
Chris Sherman is a jewel in the roughChris Sherman is a jewel in the roughChris Sherman is a jewel in the roughChris Sherman is a jewel in the rough
Search Advertising Forecast 2005-2009

The numbers are in: Paid search led the growth in online advertising in 2004 with a 34% increase over 2003. Display ads also did respectably well, with a 24% increase, though Jupiter Research says that paid search will increase in prominence at the expense of other types of online advertising over the coming decade.

Today's SearchDay article, Online Ads & Search: Looking Back, Looking Forward, covers a recent Search Engine Strategies conference panel where Jupiter Research shared its findings about the paid search market. A longer version of this story for Search Engine Watch members goes into detail about the specific drivers of growth for online search ads, including demographics, searcher behavior and other factors. The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005.

Comments welcome!
Chris Sherman is offline   Reply With Quote
Old 01-19-2005   #2
plastic paddy
Member
 
Join Date: Sep 2004
Location: concrete cow land UK
Posts: 12
plastic paddy is on a distinguished road
PPC vs Organic

It was interesting to note the increase in the average CPC over the last few years. Surely this is unsustainable and will reach a plateau at some point in time, which may replace more emphasis on traditional search engine optimisation.

I can only imagine that more space on the likes of google will be allocated to sponsored links to maintain the income growth in this area.

I guess in the meantime we need to continue offering the right mix of CPC and traditional SEO to our punters....
plastic paddy is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off