Extraordinary results by Monster Marketplace

[millington]

Can anyone throw light on the extraordinary Google results being achieved by Monster Marketplace? On any words and phrases except the most popular, Monster Marketplace seems to come in the top eight Google results. This applies particularly to obscure phrases.

To take an absurd example, if you type greek trouser press into Google, Monster Marketplace comes up as number 4 on the first page of Google returns, with a heading (presumably automatically generated) of 'Shop for GREEK TROUSER PRESS'. The page in question contains information on trouser presses, but none on Greek trouser presses. It is pretty misleading to the user, who might reasonably expect to find some information on Greek trouser presses. The same happens with nonsense phrases. For example if you type tomato aeroplane into Google, you will find half way down the first page of Google returns the Monster Marketplace entry saying 'Shop for TOMATO AEROPLANE'.

Monster Marketplace seems to automatically generate a page around the chosen search phrase, whatever it is. Questions on which I would be grateful for guidance are:

a. How does Monster Marketplace do this trick?

b. How, particularly, does Monster Marketplace achieve such a high Google ranking, with an automatically generated page, which seems typically to have a Google page rank of zero, does not have any of the search words in its URL, and does not have the complete phrase in the text of the target page?

c. Is Monster Marketplace violating any Google rules by doing this, and is it running risk of being banned by Google? It is certainly producing a lot of dud and misleading search results.

d. Why are not other general websites adopting this same technique in order to come up high in Google on whatever phrase you search on?

[AussieWebmaster]

Where are you seeing this? I did the search and nothing for me.... Marketplace was nowhere on the front page

[fathom]

Originally Posted by millington

a. How does Monster Marketplace do this trick?

They have a 2,000+ hosting client's with websites and they repurpose client's content from the proprietary eComm solution into a complementary directory of products & services.

Originally Posted by millington

b. How, particularly, does Monster Marketplace achieve such a high Google ranking, with an automatically generated page, which seems typically to have a Google page rank of zero, does not have any of the search words in its URL, and does not have the complete phrase in the text of the target page?

Content, internal directory structure [solid breadcrumbs] & links. While PR0 this is likely because the PR haven't updated on these pages and the ranks are based on fresh crawl & updating for newer pages.

Originally Posted by millington

c. Is Monster Marketplace violating any Google rules by doing this, and is it running risk of being banned by Google? It is certainly producing a lot of dud and misleading search results.

IMHO - 'not yet' - but if they keep going they will be one of those link schemes Google doesn't like.

Originally Posted by millington

d. Why are not other general websites adopting this same technique in order to come up high in Google on whatever phrase you search on?

It's an elegant arrangement of doorway pages... which has a limited lifespan.

[millington]

Many thanks to Fathom for the helpful response to my query about Monster Marketplace.

But there's an aspect of Fathom's response which I do not quite understand. He says that Monster Marketplace achieves its trick of appearing on the first page of Google returns for almost any unusual phrase by re-purposing clients' content.

But Monster Marketplace seems to come high on the first page of Google on phrases about which it has no content at all, nor even any relevant page.

Take the obscure phrase SPLINTER PREMONITION (chosen at random by me as one on which Monster Marketplace is unlikely to have any products for sale). If you type this into google.com (without double quotes around it) you get as the fourth return on the front page of Google a return from Monster Marketplace headed 'Shop for SPLINTER PREMONITION'.

When you click on that link, you get a page at Monster Marketplace saying it has no products fitting this phrase. It seems that Monster Marketplace has instantaneously created a page (which is found well by Google) around the phrase SPLINTER PREMONITION even though it has no content or products on this subject.

My main questions about this are:

a. How does Monster Marketplace create instantaneously a page called 'Shop for SPLINTER PREMONITION'?

b. How does it cause that page to rank 4 out of 590 in Google, when that page has a page rank of zero, and negligible content?

c. If the page at Monster Marketplace is instantaneously created, in response to my search for SPLINTER PREMONITION, how does Goggle find the page instantaneously, rather than at its next regular crawl of the Monster Marketplace website?

I'd be very grateful for any guidance on this.

[Joseph Morin]

I'm not seeing it either. It sounds like you may have downloaded some spyware that automatically prepopulates search engine search results with listings that redirect you to certain urls where the spyware app will earn an affiliate fee.

[AussieWebmaster]

Originally Posted by Joseph Morin

I'm not seeing it either. It sounds like you may have downloaded some spyware that automatically prepopulates search engine search results with listings that redirect you to certain urls where the spyware app will earn an affiliate fee.

I agree that it must be a virus... was originally think UK reults but the more he posts the more it is a virus/spyware

[fathom]

Originally Posted by millington

Many thanks to Fathom for the helpful response to my query about Monster Marketplace.

But there's an aspect of Fathom's response which I do not quite understand. He says that Monster Marketplace achieves its trick of appearing on the first page of Google returns for almost any unusual phrase by re-purposing clients' content.

But Monster Marketplace seems to come high on the first page of Google on phrases about which it has no content at all, nor even any relevant page.

Take the obscure phrase SPLINTER PREMONITION (chosen at random by me as one on which Monster Marketplace is unlikely to have any products for sale). If you type this into google.com (without double quotes around it) you get as the fourth return on the front page of Google a return from Monster Marketplace headed 'Shop for SPLINTER PREMONITION'.

When you click on that link, you get a page at Monster Marketplace saying it has no products fitting this phrase. It seems that Monster Marketplace has instantaneously created a page (which is found well by Google) around the phrase SPLINTER PREMONITION even though it has no content or products on this subject.

My main questions about this are:

a. How does Monster Marketplace create instantaneously a page called 'Shop for SPLINTER PREMONITION'?

b. How does it cause that page to rank 4 out of 590 in Google, when that page has a page rank of zero, and negligible content?

c. If the page at Monster Marketplace is instantaneously created, in response to my search for SPLINTER PREMONITION, how does Goggle find the page instantaneously, rather than at its next regular crawl of the Monster Marketplace website?

I'd be very grateful for any guidance on this.

First - none of the terms you have suggested are overly competitive thus a good internal link structure, title element, page title, and a sprinkle of the phrase on the page and they are likely superior than other websites on these terms.

Second - PageRank is but a single variable out of 100 that induces good rankings. If other webpages [a total of 590] have lesser link anchors [intenral and external] poorer structure and/or don't use titles effectively - they win.

Third - Monster also deals for text link brokering for their clients - I'm sure they also do it for their marketplace as well.

[fathom]

It just came to me... I remember Ryan saying something about a Google purchase at 100K & geo-targetting???

[Joseph Morin]

fathom, now correct me if I'm wrong, but I believe millington is stating that he can just 'make up' a term and it populates his Google results. Classic example of spyware, not that the phrase was competitive or not. At least thats what I'm reading from this.

[millington]

Many thanks for all the input on this. I tried searching for phrases using my son's computer, and didn't get any monster marketplace returns coming up at all. So it looks like spyware. It is incredibly deceptive, with the Google returns looking absolutely normal, but with the return from monster marketplace slipped in (looking absolutely correct and identical, as to font etc). It would be very easy to be fooled by this.

So, I'm bound to ask, any advice on how to get rid of this kind of spyware? I already use Norton Antivirus.

Thank you for the very useful advice.

[AussieWebmaster]

Originally Posted by millington

Many thanks for all the input on this. I tried searching for phrases using my son's computer, and didn't get any monster marketplace returns coming up at all. So it looks like spyware. It is incredibly deceptive, with the Google returns looking absolutely normal, but with the return from monster marketplace slipped in (looking absolutely correct and identical, as to font etc). It would be very easy to be fooled by this.

So, I'm bound to ask, any advice on how to get rid of this kind of spyware? I already use Norton Antivirus.

Thank you for the very useful advice.

Try one of the Trojan remover programs... it is not simple spyware if it were SpyBot would handle it.... try Bazooka it is pretty decent

[fathom]

Originally Posted by Joseph Morin

fathom, now correct me if I'm wrong, but I believe millington is stating that he can just 'make up' a term and it populates his Google results. Classic example of spyware, not that the phrase was competitive or not. At least thats what I'm reading from this.

you are correct.