Overture is seeking a Marketing Manager for it's Mexico and U.S. Hispanic markets

[Nacho]

Great move by Overture, looks like it's now ready to play in these markets. I am really glad to see this action by them:

Marketing Manager for it's Mexico and U.S. Hispanic markets

The Marketing Manager for Mexico and U.S. Hispanic marke is responsible forleading the company's efforts in acquiring and developing advertisers for the Mexican and U.S. Hispanic markets, supporting the Sales Team and coordinating marketing aspects of new product launches.

This is a significant opportunity to drive multiple projects from start to completion as well as play a key role in Overture's expansion into Mexico and the US Hispanic Market.

Location: Pasadena, CA

Dual Reporting Relationship to: General Manager, Mexico & Sr. Director, Marketing (both in Pasadena)

Principal Responsibilities:

* Market Insight & Marketing Strategy: Develop a thorough understanding of the Mexican and US Hispanic markets for Overture's products and use that knowledge in defining and developing marketing strategies (customer acquisition, retention, cross-sell&) in order to successfully generate customers and revenue for the business.

* Marketing Program Development & Execution: Define and execute marketing programs and promotions to raise awareness of product solutions and meet advertiser acquisition goals for online sign-up and direct sales. Coordinate
with Overture's other advertising products to develop cross-sell and co-marketing programs. Define key success factors and performance metrics for marketing programs and analyze results accordingly. As market matures,
develop and execute advertiser growth and retention programs. Develop marketing material to support product launches.

* Market Segmentation & Messaging: Based on knowledge of Overture's customers and target market, work closely with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.

* Market Localization: Pre-launch, ensure the localization of the website, external facing systems and communications material are adapted to a Spanish speaking audience and localized to the needs/specificities of the markets.

Review and provide adequate change/feedback.

Skills/Qualifications

* The Marketing Manager for Mexico and US Hispanic must have a proven track record in developing marketing and communications plans, executing marketing programs, and achieving aggressive business objectives. He/she will have a minimum of 6 years marketing experience with at least 3 years in online, advertising, technology or software marketing experience. The following criteria are most important:

* Bilingual in English and Spanish (fluency in Spanish, both written and spoken, is mandatory).
* Demonstrated success in formulating and executing marketing programs, including forecasting, strategies and tactics. Specific experience launching customer acquisition and development programs.
* Familiarity with Mexican/Hispanic markets strongly preferred
* Expertise working with internal and external sales organizations
* Experience working with creative groups including creative brief development, copy and creative review
* Proven analytical ability. Must be savvy and passionate about numbers, market indicators and metrics, and must have experience and analytical skills to translate hard data into strategic plans including analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition
and retention)
* Excellent oral and written communications, analytical, and problem-solving skills. Ability to make decisions in an ambiguous and fast-paced
environment, to communicate rationale, and to identify and learn from mistakes and make necessary mid-course adjustments
* Strong interpersonal skills with a focus on teamwork and ability to foster and manage relationships across multiple departments
* Extremely proactive with a strong bias for action.

[mcanerin]

Have you applied yet, Nacho?

Kudos to Overture for recognising the potential for this very important market.

Ian

[Nacho]

Originally Posted by mcanerin

Have you applied yet, Nacho?

Way to busy now! But seriously, I'm glad they are paying more attention in expanding in Latin America and Hispanics. Our clients need this very much.

The person who gets the job will have a lot of fun and surprises. One thing is for sure, the job done right will make him/her a superstar in Overture.

[AussieWebmaster]

I agree the right person will eventually be the head of a major division of Overture search - if anyone here gets it - say hello to Alesandra Colosio - one the international sales reps - her skills show the international crew is solid and the head of the department Sara is a great negotiator....

[The Generator]

The results of one of my campaigns in Overture's Spanish language market are already impressive in my opinion, though I would say that at this present moment the results are about the third of what I'm seeing on Adwords. Hopefully, Overture's new hire will add some more inventory to this market. If so I would be willing to spend more with Overture, as I've noticed that ROI & CPA is not good but phenominal in all Spanish speaking markets in general... at least for the product I'm marketing.

[Kal]

Yeah Nacho - I reckon you'd be a shoe-in! (Or aren't they offering enough? )

[AussieWebmaster]

Originally Posted by Kal

Yeah Nacho - I reckon you'd be a shoe-in! (Or aren't they offering enough? )

I would be contacting him if I was doing the hiring.

[Ahorre Hispanic Marketing]

To all, keep your eyes open. This category will continue to outpace general market growth from a year over year. Concern will be from revenue contribution standpoint. Impact and "Hero" status once Overture branches off to balance of Latin America. - geoffrey

[AussieWebmaster]

Originally Posted by Ahorre Hispanic Marketing

To all, keep your eyes open. This category will continue to outpace general market growth from a year over year. Concern will be from revenue contribution standpoint. Impact and "Hero" status once Overture branches off to balance of Latin America. - geoffrey

I agree this market will outpace the US general market but obviously it should be compared to the initial growth of the US market not the established market that exists now.
The trick is to always be moving into new markets (like the explorers of old who opened up new trade routes etc.) - but while maintaining the old established ones at the same time.