Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Search Engine Optimization


Reply
 
Thread Tools
  #1  
Old 12-29-2004
Bianco4810 Bianco4810 is offline
Newbie
 
Join Date: Dec 2004
Posts: 3
Bianco4810 is on a distinguished road
A Picture is a thousand words!!!

Hi Everyone!

I hope not to start another big debate over the "doorway/cloaking" issue!

Personally I believe pages should be designed carefully and keywords placed in context of the content. If they are the issue becomes a non issue.

Now to contradict myself... I also believe that a Picture is a thousand words. I am not interested in trying to "cheat" the search engines but at times... either myself or a client feels that too many words on the page detracts from the page... but search engine uses text to rate a page. The page is totally revelant but requires no text... well no text for the user but text for the search engine.

I have developed what I call "info pages" for the search engines that are completely visible, but, my biggest concern is with the main index page of the site as this is usually what the search engine spiders read first.

If I would like a very clean index page with few words... will this detract from possible high rankings on the search engine?

How can I use only a few words on a page but still have it recognized as very revelant to a subject?

I thank everybody in advance for your assistance in resolving this dilemma I face

Warmest regards
Reply With Quote
  #2  
Old 12-29-2004
bwelford bwelford is offline
Internet Marketing Consultant
 
Join Date: Jun 2004
Location: Montreal, Quebec, Canada
Posts: 100
bwelford is on a distinguished road
A picture may well be worth 1000 words. ... and of course you would like it to have highly relevant content. However this all begs the question - Who are we talking about? Does your target group consist of very similar individuals? Are they likely to have similar tastes and similar ways of understanding words and interpreting images?

Both for text content and for image content, I think it is important to have a target group in mind. The only way to test what information content they get from a page is to do tests with sample individuals from your target group and measure their reactions. You'll soon be able to resolve your dilemma in very practical terms.
__________________
Barry Welford
SMM Internet Marketing Consultants
Reply With Quote
  #3  
Old 12-29-2004
Bianco4810 Bianco4810 is offline
Newbie
 
Join Date: Dec 2004
Posts: 3
Bianco4810 is on a distinguished road
bwelford

Thank you very much for your reply.

I totally agree and to answer your question most of the market wants photos and not text on this particular site.

It is a photographers site and in general not much text is required. It is the photos which are going to sell the photography company.

Hence not many words are required on the main index page. This leaves the search engine and the target audience requiring two completely different things.

Any suggestions??


Again thank you for your response and in advance for further comments

Warmest regards
Reply With Quote
  #4  
Old 12-29-2004
greenleaves greenleaves is offline
Member
 
Join Date: Jun 2004
Location: San Jose Costa Rica
Posts: 51
greenleaves will become famous soon enoughgreenleaves will become famous soon enough
Quote:
How can I use only a few words on a page but still have it recognized as very revelant to a subject?
Links and anchor text. Many pages rank well for keywords they don't even have on the page, some pages have no text content and also rank well. The trick is to get many pages relevant to your industry with high page rank to link to you. And not just any link, but links that use your keywords in the link text. A page that has no text but many authoritative links pointing to it with the anchor text "widget" will probabily rank well in google for the word "widget".

HTH
Reply With Quote
  #5  
Old 12-29-2004
fathom fathom is offline
http://twitter.com/SEOAssur
 
Join Date: Jun 2004
Location: Nova Scotia, Canada
Posts: 477
fathom is a jewel in the roughfathom is a jewel in the roughfathom is a jewel in the rough
I would believe this is more on a website architecture issue as opposed to text vs. imagery issue.

"Just pics' doesn't sell as good 'pic' and background information of 'pic'.

You can have a fall foliage pic, mountains as a backdrop, sunset painted sky with a calm flowing stream in the foreground... while the pic may indeed convey the scene far more elegantly than a ton of words describing the scene there is lots that the picture doesn't and can't convey.

Where is the scene? Rocky Mountains, or half way around the globe.

Who took the pic?

Why did they take the pic?

What historical or cultural facts are associated with the 'data' of the pic?

The pic on the page can be displayed as a thumbnail that opens to a full screen new windows...

Nonethe less - 'text' is important and you don't need doorway architecture to service ranked results - just more information that the pic cannot convey.
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 05:46 AM.