Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > General Search Issues > Search Industry Growth & Trends
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 12-15-2004   #1
Chris Sherman
Executive Editor, SearchEngineWatch.com
 
Join Date: Jun 2004
Location: Boulder, CO
Posts: 111
Chris Sherman is a jewel in the roughChris Sherman is a jewel in the roughChris Sherman is a jewel in the roughChris Sherman is a jewel in the rough
Quantifying Search Marketing Spending

How much money is being spent for search marketing in 2004? How much is being spent on specific types of SEM/SEO, including paid placement, paid inclusion and other programs? And who exactly controls the spending--in-house managers or search marketing agencies?

Today's SearchDay article, State of the Search Marketing Industry 2004 looks at two newly released studies that offer answers to these questions, and other.

Comments welcome!
Chris Sherman is offline   Reply With Quote
Old 12-15-2004   #2
ephricon
<!-- Insert Clever Tagline Here --!>
 
Join Date: Nov 2004
Location: Baltimore, Maryland
Posts: 77
ephricon has a spectacular aura aboutephricon has a spectacular aura aboutephricon has a spectacular aura about
Thanks for posting that Chris. I took a quick look and skimmed it a bit and saw mostly industry-wide dollar figures.

Do you know of any surveys or research being done on a campaign level - i.e. estimated number of small businesses with an SEM budget, estimated number of Fortune 500's with an SEM budget, average SEM spending among small businesses, etc. I'd be quite interested in that data as well.

Also, what's everyone's feel in regard to pricing? Will they generally rise? Fall? I've seen the depreciation of website design costs fall in recent years due to a greater availability of other solutions - greater number of designers/design firms, availability of templates, etc.
ephricon is offline   Reply With Quote
Old 12-17-2004   #3
andrewgoodman
 
andrewgoodman's Avatar
 
Join Date: Jun 2004
Location: Toronto
Posts: 637
andrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to allandrewgoodman is a name known to all
I can only hope that Jupiter will keep watching the space closely and reporting on (in particular) the leading analytics tools and their suitability. It is hard for individual marketers and SEM agencies to evaluate these things on their own, in spite of the fact that they might be able to try a few solutions.

The 'constellation' document is actually a very useful graphic. I might use it to explain the industry to potential clients or agency partners (even though my firm isn't in the constellation yet... I can draw a little dot of highly concentrated SEM power).

SEM certainly is attracting more attention than ever. The efforts of analysts to produce real research about the sector can only help practitioners as they attempt to sort out fact from fiction.
andrewgoodman is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off