One Customer Per Landing Page

[AussieWebmaster]

No it is keyword and landing page.... so yes you are going to have problems... you could set up an information page on a separate domain that takes you to the purchase page at the other companies domain and you have no worries as yet.

[erusch]

From the ranks of the ignorant... If (as in my case) the company I am an affiliate for uses a unique URL that I supplied and brands their site with my logo on each page, will that still constitute the "same" landing page as other affiliates with their own logo & URL but otherwise the same page?

[AussieWebmaster]

Originally Posted by erusch

From the ranks of the ignorant... If (as in my case) the company I am an affiliate for uses a unique URL that I supplied and brands their site with my logo on each page, will that still constitute the "same" landing page as other affiliates with their own logo & URL but otherwise the same page?

I think you should be okay... but until it is actually rolled out it is hard to say.

[ckilmer]

Will google actively kick off ppc direct links when there are more than one linking to the same merchant or will they simply not let new links to come in.

[ckilmer]

Google is going to cut down on direct ppc links to the merchant.

These are the most valuable affiliate links to the merchant on the results page. Among trademark names, direct affiliate links to the merchant are the most valuable affiliate links on the page.

Why?

Consider. The tussle over ppc between google and merchants is happening because merchants can have some control over ppc. They have no control over natural search. So there is no struggle there.

But what is actual difference in value to the merchant between the affiliate links that come from natural search and the affiliate links that come from ppc--say on the merchant's trademark names. The only difference in value there could possibly be to the merchant is how well these links convert to traffic and then sales to the merchant.

Anyone who has been doing this for awhile knows that the faster the customer can get to what he wants to buy--the more likely it is that he will buy. So if it takes two or more clicks to get from the trademark name keyword results page-- it doesn't matter whether the click comes from natural or ppc search affiliate. Already traffic is being bled off.

The best affiliate link --whether ppc or natural seo on the search results page-- from the merchants POV -- is the direct link. (Because conversion is better.)

This is precisely the link that Google is targeting.

[AussieWebmaster]

Ckilmer.... we are well aware and agree with you that this is going to be harsh... but since there are terms that may have 5-10 people advertising for the same thing, it would be like allowing one person the top 10 spots for a term... no one else gets a chance.

[ckilmer]

Ckilmer.... we are well aware and agree with you that this is going to be harsh... but since there are terms that may have 5-10 people advertising for the same thing, it would be like allowing one person the top 10 spots for a term... no one else gets a chance.
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The question I was asking was not whether affialiates had to jump. Rather the question was how high.

On the day of the announcement will all direct links from the 3rd-nth spot drop off. Or will Google just stop new direct aff ppc links from being submitted so as to close out direct aff ppc links by means of attrition over time.

[AussieWebmaster]

Originally Posted by ckilmer

Ckilmer.... we are well aware and agree with you that this is going to be harsh... but since there are terms that may have 5-10 people advertising for the same thing, it would be like allowing one person the top 10 spots for a term... no one else gets a chance.
///////////////////////////
The question I was asking was not whether affialiates had to jump. Rather the question was how high.

On the day of the announcement will all direct links from the 3rd-nth spot drop off. Or will Google just stop new direct aff ppc links from being submitted so as to close out direct aff ppc links by means of attrition over time.

As the title implies it is going to be one customer per landing page... does not matter whether that is the vendor or his affiliates... the one that has the highest CPC will be the one that gets to run.... when the money runs out the next in line gets a chance etc.

Can we define landing page... suppose I am an affiliate that wants to set a network provided tracking url (such as the www.qksrv.net at Commission Junction) with appropriate tracking codes as the url. This will resolve directly to the landing page for the specific product of the advertiser.

1. If there are many affiliates doing this, will only one to two of us be allowed to have the ad display per keyword?

2. If the network provided tracking url (www.qksrv.net) directs to a landing page url that is similar in domain to the advertiser adword landing page, is it possible that Google would consider those two "landing pages" the same?

Thanks,
kwilson

[ckilmer]

Say an affiliate uses a network provided landing page. Many of the networks currently have content links which affiliates can use for pps as landing pages. Would Google judge the landing pages as being the same--and only allow one per merchant or would they look at the urls and see that they had different urls and judge them to be different landing pages and therefor acceptable.

[AussieWebmaster]

Originally Posted by ckilmer

Say an affiliate uses a network provided landing page. Many of the networks currently have content links which affiliates can use for pps as landing pages. Would Google judge the landing pages as being the same--and only allow one per merchant or would they look at the urls and see that they had different urls and judge them to be different landing pages and therefor acceptable.

The work around in the short-term seems to be hosting the landing page yourself and thus it is not the same domain etc. Once customer actually buys you can move them to the other site as it did not go there directly...

[ckilmer]

Google gives affiliates the ability to batch drop up to about 2000 product links at a time that link to the internal product pages of a portal site like, say, yahoo. Each of these links comes paired with a keyword. Sometimes taken together these can add up to over 100,000 links for one large portal site, (like yahoo.) These links are generally direct links.

Is it safe to assume too, that these links too will fall under the new ruling?

[AussieWebmaster]

Originally Posted by ckilmer

Google gives affiliates the ability to batch drop up to about 2000 product links at a time that link to the internal product pages of a portal site like, say, yahoo. Each of these links comes paired with a keyword. Sometimes taken together these can add up to over 100,000 links for one large portal site, (like yahoo.) These links are generally direct links.

Is it safe to assume too, that these links too will fall under the new ruling?

That I don't know but I can find out for you early next week... they have another long weekend over at Google.

[dannysullivan]

A new thread with confirmation from a member that this will happen this week has been started, so I'm closing this one so that fresh discussion on any actual changes that emerge can happen over there: AdWords - 1 affiliate per merchant to be announced tomorrow.