Google Enables Call Tracking

[spinxwebdesign]

Google Enables Call Tracking From Mobile Landing Pages.Calls and call metrics are increasingly important to Google because they’re a form of “offline” conversion tracking that provides more visibility on the true efficacy of keywords and campaigns. Selling calls also enables Google to drive phone-based leads, which are more qualified and often of higher value than clicks.

http://searchengineland.com/google-e...ng-pages-95932

I think, it will help more in future for Adword.

[Discovery]

Google's Call tracking is beneficial in many ways:

1. Paying for a vendor to provide this service usually involves a complicated set-up with a fee.

2. Normally the client pays a per minute charge for the call through the redirecting #. In certain industries that call can last more than an hour.

3. Measuring the number of calls delivered to a client has often been cumbersome and inaccurate. Clients would often suggest that the calls came from their own marketing or brand awareness. Google's tracking will clearly track how many calls where made and when.

4. CTR is no longer negatively affected when you have ads with your phone number within them. In the past since there was no click, your CTR suffered and thus your ads received a lower QR score, lower ranking and higher CPC.

A feature that is missing from Google cost per call is call monitoring. Allowing for a 30 second audio snippet of each call that could be listened to by the client or agency helps clear up any questions about call quality.

Remember when adding the call extension to an ad campaign your call bid need to be significantly higher than your default Text ad bid. You may need to separate the txt ad and call extension calls to action into two different adgroups.

[Discovery]

Google announced that advertisers are no longer allowed to place their phone number within an adwords ad.

Pay Per Call is now your only option.

http://searchengineland.com/google-s...ensions-152592