Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdSense
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 04-10-2011   #1
sitetruth
Member
 
Join Date: Feb 2008
Posts: 138
sitetruth is on a distinguished road
Some statistics on Google AdSense advertisers

We collect statistics on Google AdSense advertisers, in support of our anti-web-spam efforts. The data comes from our AdRater plug-in. Unlike most metrics, ours are about advertisers, not users. Our plug-in is English-only, so there's a strong English-language bias to our data.

We just ran our report for the last 60 days. Advertiser quality is about the same as it's been for years. For 41% of the advertised domains (the one the ad links to, not the one it appears on), we can identify the business behind the ad. 36% of domains don't look too legit. Those numbers have been holding steady for three years. This is an indication that Google still doesn't vet their advertisers very strictly.

There's considerable churn in sites advertised via AdSense. Perhaps a third of the domains we've ever seen advertised are still live and still advertised. We see about 11,000 domains currently linked to by AdSense ads. This is a sample, but we've probably logged almost all the domains which get significant AdSense traffic.

Details here, if anyone wants the numbers: (http://sitetruth.net/?p=88)
sitetruth is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Why Does Google Dominate The Internet? Dan01 Other Google Issues 13 10-14-2008 11:23 PM
Google adsense revenue sharing programs everythingisplanned Google AdSense 1 11-17-2007 07:31 AM
Google includes adsense text in site theming Ulstrup Google Web Search 0 04-07-2006 09:31 AM
Does adsense impact relevancy? robh Google AdSense 1 10-25-2004 10:54 AM
De Facto Censorship of Advertisers AvengingAngel Google AdWords 9 07-19-2004 08:18 AM