Join Date: Sep 2004
Location: San Diego
FTC Cracking down on Lying Advertisers
For years I have been trying to encourage Google and other ad platforms to take a stand against false and deceptive advertising.
Strategically I understand their position of not getting involved and pushing the responsibility off to the FTC. That aside, now that the TSR act has been put into place the FTC is actually cracking down on the companies who have been hurting so many honest advertisers with their false ads. And this is ultimately great news for all advertisers marketing the truth.
These exact same ads ran on Google, Yahoo and Bing for years regardless of how many examples we and others sent to them stating this was false and misleading.
But what is the end result of all of this?
This company and others like them received the lions share of this business while our business and other honest marketers had to struggle through with honest ads.
We lost revenue.
Ultimately these liars at debt.com lost their money and business.
Google, Yahoo and Bing all earned tens of millions of dollars that they are not liable to pay back for running the false ads.
There are about 10 companies now being sued by the FTC for similar violations.
Forums Editor, SearchEngineWatch
Join Date: Jun 2004
Re: FTC Cracking down on Lying Advertisers
yeah it is all about Quality Scores... not reality - there was a need to be more aware of the false claims - the forex space had offshore brokers who made claims of 500% profits - while US licensed operators had the NFA to restrict them
Bruce Gillmer - MTV EMA
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