Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Yahoo! > Yahoo Search Marketing (PPC Ads)
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 03-05-2010   #1
YahooPete
Member
 
Join Date: Feb 2007
Posts: 52
YahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the rough
Search Marketing Desktop tool out of beta

Hey Everybody,

Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time.

For more details, please visit our blog or the SMD sign-up page. We're also hosting a free webinar about SMD this coming Thursday--you can sign up through the link in the blog post.

YahooPete
YahooPete is offline   Reply With Quote
Old 03-09-2010   #2
AccuraCast
This is just a forum. We're here to discuss ideas
 
Join Date: Oct 2004
Location: London, UK
Posts: 222
AccuraCast is an unknown quantity at this point
Re: Search Marketing Desktop tool out of beta

Why does Yahoo! impose minimum eligibility criteria for a desktop editing tool. That makes very little sense. Whether someone spends 1000 / day or 1 / day, their ability to edit ads should not be restricted.
__________________
AccuraCast is a Search engine optimisation and Pay per click advertising agency.
AccuraCast is offline   Reply With Quote
Old 03-11-2010   #3
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,153
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Search Marketing Desktop tool out of beta

true - adwords editor does not cost anything and there are no minimums
__________________
Online marketing assistance - we play in traffic.
AussieWebmaster is offline   Reply With Quote
Old 03-11-2010   #4
AccuraCast
This is just a forum. We're here to discuss ideas
 
Join Date: Oct 2004
Location: London, UK
Posts: 222
AccuraCast is an unknown quantity at this point
Re: Search Marketing Desktop tool out of beta

Even Microsoft's desktop Editor and Excel plugin are free and unrestricted.
__________________
AccuraCast is a Search engine optimisation and Pay per click advertising agency.
AccuraCast is offline   Reply With Quote
Old 03-11-2010   #5
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Search Marketing Desktop tool out of beta

Yahoo still has not learned the lesson that their customers are sick of their take it or leave it attitude. Through the years they have pissed consumers off with:

No reports
Reports 3 days old.
Automatically opted in to content.
Automatically opted in to expanded search
No country specific targeting
That frustrating deposit model.
No referral reports
Limited domain exclusions
The list goes on and on...

With a fraud riddled content network, no referral reports, limited site exclusion and no desktop tool advertisers avoided using YSM.

Few took the time to fully recreate our Google and Adcenter campaigns on Yahoo. So, Yahoo now comes out with a tool to help us do it, but they discard the very advertisers that could most benefit from the tool.

I've seen these illogical decisions so often from Yahoo that I just have to laugh once again.
Discovery is offline   Reply With Quote
Old 03-12-2010   #6
SEORockStar
Member
 
Join Date: Mar 2010
Posts: 314
SEORockStar is on a distinguished road
Re: Search Marketing Desktop tool out of beta

Thanks for the Update ............
SEORockStar is offline   Reply With Quote
Old 03-12-2010   #7
AccuraCast
This is just a forum. We're here to discuss ideas
 
Join Date: Oct 2004
Location: London, UK
Posts: 222
AccuraCast is an unknown quantity at this point
Re: Search Marketing Desktop tool out of beta

@Discovery Fully agree with you. Yahoo! is the worst - they are the main reason for their own downfall.
__________________
AccuraCast is a Search engine optimisation and Pay per click advertising agency.
AccuraCast is offline   Reply With Quote
Old 04-29-2010   #8
Andrew[MG]
Member
 
Join Date: Sep 2008
Location: Scotland
Posts: 13
Andrew[MG] is on a distinguished road
Re: Search Marketing Desktop tool out of beta

They have released this tool and soon they are going to be merged into AdCenter? Bit of a waste of time no?
Andrew[MG] is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Beta Local Search Tool schmapper Beta Test 1 12-21-2006 05:04 PM
Overture Services to Become Yahoo! Search Marketing Solutions in the US OptimizeOnline Yahoo Search Marketing (PPC Ads) 2 03-02-2005 10:45 AM
D/FW Search Engine Marketing Association October Meeting bhartzer SEM Related Organizations & Events 3 10-18-2004 05:04 PM
Ask The Search Execs dannysullivan Search Industry Growth & Trends 17 08-04-2004 03:25 PM
ASK JEEVES & TEOMA using same SERPs - Subject-Specific Popularity? ! ! Ask.com 1 07-15-2004 11:13 AM