Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Search Engine Optimization
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 11-03-2009   #1
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
What is the best way to structure URLs?

I have read a lot of conflicting advice on this, so it would be interesting to hear what your views are. What is the best way to structure URLs for SEO purposes?

Some people say that pages should be close to the root of the domain. So we could have:

mysite.com/product-one-keywords.html
mysite.com/product-two-keywords.html

But others say that a logical URL directory structure should be used, such as:

mysite.com/category/sub-category/product-one-keywords.html
mysite.com/other-category/sub-category/product-two-keywords.html

I much prefer the look and organised structure of the second method, and the ability to get extra keywords into the full URL. But, does the fact that the product name keywords are then further from the root domain have a detrimental effect?

Has anyone scientifically tested these two approaches?
rodhull is offline   Reply With Quote
Old 11-03-2009   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,153
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: What is the best way to structure URLs?

this may help http://www.wolf-howl.com/seo/bandaid-seo/

while keywords in url are good you need to develop for scale and smooth pathing
__________________
Online marketing assistance - we play in traffic.
AussieWebmaster is offline   Reply With Quote
Old 11-03-2009   #3
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Re: What is the best way to structure URLs?

Nice article, and I agree with what Michael is saying. I want to get this URL structure right to begin with, but I'm still not sure which approach would be best.
rodhull is offline   Reply With Quote
Old 11-13-2009   #4
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Re: What is the best way to structure URLs?

Any other thoughts guys?
rodhull is offline   Reply With Quote
Old 11-14-2009   #5
jag
Forums Valuator, SEW
 
jag's Avatar
 
Join Date: May 2006
Location: CBE
Posts: 997
jag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the rough
Re: What is the best way to structure URLs?

Tell us your preferred way. We will try to help you.

Best,
jag is offline   Reply With Quote
Old 11-16-2009   #6
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Re: What is the best way to structure URLs?

I already mentioned the one I preferred in my first post, but ultimately I want to use the method that is best for SEO.
rodhull is offline   Reply With Quote
Old 11-17-2009   #7
jag
Forums Valuator, SEW
 
jag's Avatar
 
Join Date: May 2006
Location: CBE
Posts: 997
jag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the rough
Re: What is the best way to structure URLs?

Asked with reference to the article.

I would go for the tree structure

domain.com/catalog/product-name/subproduct-name/item-name with same structure in breadcrumb on the page and added title tag with item name and possible combination of keywords with item name.

Best,
jag is offline   Reply With Quote
Old 11-17-2009   #8
Web Marketer
Member
 
Join Date: Nov 2009
Posts: 56
Web Marketer is on a distinguished road
Re: What is the best way to structure URLs?

i would suggest you to use this url structure as this is more short and simple and precise...

mysite.com/product-one-keywords.html
mysite.com/product-two-keywords.html
Web Marketer is offline   Reply With Quote
Old 11-17-2009   #9
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,153
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: What is the best way to structure URLs?

the simple way is good but if the site is a monster it gets unruly and limits how you can path the power of pages
__________________
Online marketing assistance - we play in traffic.
AussieWebmaster is offline   Reply With Quote
Old 11-17-2009   #10
jag
Forums Valuator, SEW
 
jag's Avatar
 
Join Date: May 2006
Location: CBE
Posts: 997
jag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the roughjag is a jewel in the rough
Re: What is the best way to structure URLs?

Short/simple URL were good in older days of search technology. Now Google and others are so smart that they compress URL based on search keywords listing. You can notice when you google for keywords that lists pages with long URL.

URL with tree structure will help with category based keywords combination search. Now a days length and size doesn't matter if the information and products are solid and interesting.

Best,
jag is offline   Reply With Quote
Old 11-18-2009   #11
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Re: What is the best way to structure URLs?

Thanks for your replies. I agree that for a small site, the simple structure may be best but that the tree structure is especially good for large sites. Is there likely to be any detrimental effect of having the product keywords further from the root domain if using the tree structure? Or is this a myth?

Also, if a (fairly large) site is currently set up using the simple structure, will it cause problems (short term or otherwise) to change every URL to use the tree structure? Obviously 301s would be implemented for each page, but even so, is it possible that ranking could drop as a result of the movements?
rodhull is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
4 Questions On Handling Marketing Urls thwart Search Engine Optimization 6 01-08-2008 10:44 AM
google site map xml file validation issues with URLs outofbounds Dynamic Website and Technical Issues 3 08-11-2007 03:55 PM
Which website structure is better? mncheetah Google Web Search 12 03-08-2006 11:35 AM
Suggestion on ways to make SEF urls (search engine friendly urls) zeeshan Dynamic Website and Technical Issues 4 04-07-2005 05:08 PM
new .net site - best url name structure? confused Dynamic Website and Technical Issues 3 02-28-2005 12:42 AM