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Old 09-10-2009   #1
YahooPete
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Join Date: Feb 2007
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New Features Help You See how Your Traffic Performs

Hey Everybody,

Just wanted to let you know of some account enhancements we announced this morning…the first is the new Ad Delivery Report, which shows both the sources of your traffic--whether it be Yahoo! or some of our partners--but also, how that traffic performs. Combined with one of our analytics options, you can track measurements such as impressions, click-throughs, conversions and return-on-ad-spend. You can also filter the results by account, domain and tactic.

You access the Ad Delivery Report by clicking on the “Reports” tab in your Sponsored Search account, or learn more about how to use it in our Help Center.

The second change is the launch of what we announced to advertisers via email on August 14: The expansion of adjustments we make to click charges, based on our assessment of the performance of traffic coming from sources within our distribution network. This includes deeper discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic.

Based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged as a result of this change, while a small fraction of advertisers may experience an increase in click charges.

If you have any questions about these enhancements, please post them here and I’ll try to provide answers.

- YahooPete
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