Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google Web Search
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 08-21-2009   #1
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Bizarre highlighting in Google SERPs

I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages.

Google is fairly clever in the way it handles acronyms. ie. If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up in the search listings. Vice versa the same is true.

BUT, why is this not always the case? Try searching on "pay per click" and looking at the results in the first few pages. "Pay per click" is always highlighted, but PPC is only sometimes highlighted. Why is this? Why not always?

Can something be changed within the site or meta tags to ensure that the acronym will be highlghted in your snippet?
rodhull is offline   Reply With Quote
Old 08-27-2009   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,153
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Bizarre highlighting in Google SERPs

they may used associated with other words that differentiate those references or lack enough associated keywords to get highlighted
__________________
Online marketing assistance - we play in traffic.
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Craigslist posts in Google serps AussieWebmaster Google Web Search 5 07-10-2008 12:23 AM
Antitrust : Google monopoly Oush Google Web Search 40 04-18-2008 07:50 PM
Wham!! Blasted out of Google SERPs businessdata Google Web Search 4 05-09-2006 11:30 AM