Stupid? Or Brilliant?

The PR Newswire piece below came across the RSS feed I have set up for Google News at Yahoo! this afternoon.

Is this the dumbest thing you've ever seen, or smart marketing / promotion?

Headline: Simply Wow(r) Achieves Top Ranking on Search Engine Placement Results at Google.com
http://uk.biz.yahoo.com/041101/290/f5py2.html

Cap'n Ken

[NFFC]

Its much more Brilliant that it is Stupid imho.

Anyhow you just jealous

[I, Brian]

It's brilliantly stupid.

The release writer shuold go into writing for politicians.

[mcanerin]

That's one of the lamest excuses for a press release I've come across. <blech>

On the other hand, it IS a press release and we ARE talking about it, so it's hard to call it a failure....

Ian

[seobook]

Originally Posted by capnken

Is this the dumbest thing you've ever seen, or smart marketing / promotion?

you helped spread the press release.

[andrewgoodman]

Next thing they'll have you believing is that there's a waterfall in Idaho...

[orion]

Sorry, but I have to stop by and drop my two cents.

The pr says

"When an individual searches on Google for Simply Wow(r) a link for information and testimonials about Source Direct's proprietary cleaner is one of the top responses shown."

How many people searches for something like Simply Wow, Simply W(r) or derivatives of this query?

The pr allegation is simply-wow non sense. Putting money, time and effort in the optimization of a web page for a mark consisting of such generic terms or for a query with no semantic substance or that few care about is an exercise in futility. Most average users search using queries with a concrete semantic content about products or services. Go figure what is in the mind of someone searching for something like simply wow.


Orion

[searchengineblog.com]

<Spinal Tap>

There's a fine line between clever and stupid....

</Spinal Tap>