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Old 12-03-2008   #1
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Matt Cutts stating that TrustRank is Google's secret

That's supposedly the title of a page on google.com. Kind of intriguing, huh?

I was doing some searching today and this number 1 result caught my eye:

Matt Cutts stating that TrustRank is Google's secret
http://www.google.com/newsletter/lib.../article3.html - Similar pages

Hmmm, have to click through to that page. But wait, what's this? That's not the page I expected. And there's no mention of TrustRank anywhere on the page where I wound up.

So what's going on here? Of course, a 301 redirect. No cache so it's off to archive.org to only to find that the original page had been blocked in robots.txt. Oh well, back to the SERPs. And now I see that the page I just inadvertently visited is also listed:

Google Librarian Central - Newsletter 01/2006
In the debut issue of the Google Librarian newsletter, we published an article by quality engineer Matt Cutts explaining how Google collects and ranks ...
http://www.google.com/librariancente...tter/0601.html - 4k - Cached - Similar pages

There are a couple of interesting things here:

--What did Matt say about TrustRank on the original, now not available page?
--It's a great example of how to get the number 1 and 4 spots in the SERPs by only using one page.
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Old 12-03-2008   #2
AussieWebmaster
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Re: Matt Cutts stating that TrustRank is Google's secret

interesting... I am working on an article for my column this Friday in this area... thanks for the insight.... gave me some other things to look at... had not done a Library search until I saw this,
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